Alphabet's (GOOGL) Google and Facebook (FB) will lose their dominant market share for U.S. digital advertising as Amazon.com (AMZN) and Snap (SNAP) gain ground, according to a research report released Monday. Research firm eMarketer forecasts that Google's share of the U.S. digital ad market in 2018 will slip to 37.2% from 38.6% last year, while Facebook dips to 19.6% from 19.9%. Amazon will grab 2.7% of digital ad spending, up from 2% last year, forecasts eMarketer.
Palo Alto Networks' (PANW) acquisition of privately held Evident.io is getting a thumbs up from analysts as a good move to boost its cloud-computing cybersecurity offerings. Palo Alto late Wednesday said it has agreed to buy Pleasanton, Calif.-based Evident.io for $300 million in cash. The deal is expected to close by the September quarter.
Industry consolidation was the hot topic at the Optical Fiber Communications exhibition this week in the wake of Lumentum Holdings' (LITE) purchase of Oclaro (OCLR), with some speculation focusing on Finisar (FNSR). Lumentum on March 12 said it would acquire Oclaro for $1.8 billion in cash and stock, sending shares in other fiber-optic components makers up on views that more acquisitions may follow.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".