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Sep 01 2022 Green means go Changing the highlighter color increased this advisor's closing ratio. By From the MDRT Blog Topics covered By Heather Lindsley, LUTCF, RICP I saw the difference financial planning could make when I was a 30-year-old, stay-at-home mom with a young child. That’s when my dad was diagnosed with mesothelioma and given six months to live.
Compelling online content connects with prospects and clients 24 hours a day and works for me — even when I’m on vacation. Once you have engaging content, you need to know how to leverage it though. What I do is post a lot of educational information online. After years of doing this, my content now shows up in free, or organic, Google searches. In addition, I pay for social media ads, such as on Facebook, to direct traffic to the content on my website.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
