Chester Moorten, affectionately known as Cactus Slim, stands out as one of Palm Springs’ most unique characters. A talented horticulturalist and desert landscaper, he came to California from Western Washington, where he worked on the railroad like his father before him. As a young man, he was a lumberjack before heading south to mine gold in Kern County and in the Little San Bernardino Mountains on the south end of what has become Joshua Tree National Monument.
On August 1, 1941, President Franklin D. Roosevelt signed the Palm Springs Airport Bill allotting money for the construction of an airport in Palm Springs. The Army Corps of Engineers subleased the land on the site where the Palm Springs International Airport sits today. They built runways, fuel stations, fences and running lights. The new field was named “Palm Springs Air Base,” and it was the home of the 21st Ferrying Command.
Many of the streets in Palm Springs are named for celebrities including local heroes who were instrumental in developing a world-class resort. Street names like Alejo, Amado, Baristo and Arenas may sound like Spanish or Mexican surnames but they are the names of the Cahuilla elders who created the sovereign nation that is located within the greater Palm Springs area.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".