Jason Goldberg on Muck Rack

Jason Goldberg

Chicago
As seen in: Forbes, Retailgeek, LinkedIn, Medium, Business Insider, Color Research & Application, Inc., MDPI, CoinDesk, Patch, VentureBeat, Barron's and
Chief Commerce Strategy Officer @PublicisGroupe; Host of Jason & Scot E-commerce Podcast; Digital commerce, retail SME; @Forbes contributor (opinions=mine)
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Articles

3 recommendations for modern automotive marketers

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By Jason Goldberg
| CBT Automotive Network
For decades, automotive advertising has operated within a familiar structure: National campaigns led by original equipment manufacturers (OEMs), regional marketing managed by dealer associations, and hyper-local promotions executed by individual dealerships. This framework, known as tier 1, tier 2, and tier 3 marketing,  has helped provide coordination between brands, regional associates, and dealerships.
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エージェント型コマースは終わったのか？ OpenAI撤退の真相

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By Jason Goldberg
| Forbes Japan
The Informationは先週、OpenAIがChatGPT内で直接商品を購入できるようにする計画を縮小していると報じた。チャット内の商品リスティングから購入を完了させるのではなく、同社はInstacart、Target、Booking.comなどのサードパーティーアプリを経由して取引を行う方針に転換するという。 予想通り、即座に反応が飛び交った。TD Cowenのアナリストはこれを「驚くべき敗北宣言」と評した。Booking.comの株価は8%上昇し、Expediaは13%急騰した。LinkedInでは懐疑派がこぞって「エージェント型コマースは始まる前に終わった」と宣言した。 だが、それは誤りだ。より正確に言えば、正しいデータから誤った結論を導き出している。 OpenAIがInstant Checkoutから撤退したことは、消費者がAIエージェントに買い物を手伝ってほしいと思っているかどうかについては、ほとんど何も教えてくれない。むしろ、テクノロジー業界で最も多忙を極める企業が片手間でコマースプラットフォームを構築しようとすると何が起きるかを、雄弁に物語っている。...
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Why OpenAI’s Checkout Retreat Spells Trouble For Its Commerce Strategy

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By Jason Goldberg
| Forbes
JINAN, CHINA - NOVEMBER 13: In this photo illustration, the logo of ChatGPT is displayed on a smartphone screen with an OpenAI logo in the background on November 13, 2025 in Jinan, Shandong Province of China. OpenAI released GPT-5.1 Instant and GPT-5.1 Thinking, two updated versions of its flagship AI models now available in ChatGPT.
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