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5 ways to stop doing what everybody else is doing in marketing

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By Stephen Downs, RFI Studios
| thehubcomms.com
Every client is one of a kind, every brand message is unique, every social and digital channel is distinctive and every audience member should be treated like the special snowflake they are. So, why do we perpetuate the same marketing plans over and over again, reproducing nearly identical digital programs across brands, industries and all over the web? Shame on us. Imitation is the sincerest form of flattery, but despite what you may have heard, there is no silver-bullet in the marketing game.
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