Rhonda Payne

This article is the first in a three-part series on what effective association leadership requires today—and how leadership is evolving for the future Chances are, if you’re in a senior leadership role, the path to get there was anything but predictable. Expertise and lived experience likely played a big part. Association leadership has always required a broad mix of capabilities across strategy, operations, governance, advocacy, and the ability to lead people through complexity.

By Gary Diedrichs March 26, 2020 The number of business leaders that say live events are critical for success has doubled year-over-year, according to the 2020 Event Trends and Benchmark Report by Bizzabo, an event software company. In all, 85 percent of 500 senior-level marketers surveyed affirmed the power of live events in a post-coronavirus (COVID-19) world.

What if I told you a brand-new event, created less than two weeks ago, just hosted over 150,000 attendees? You might think I’m imagining things or living inside The Matrix, but I assure you I took the red pill and this is the real world, Neo. Status Report First, a quick recap of the current situation. The impact of coronavirus around the globe has rocked major live events, conferences, conventions (and the destinations where they are held) to our core, driving mass cancellations and postponements.