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Rich Hewes on Muck Rack

Rich Hewes

London
As seen in: The Subthread
Co-founder, Writer & Community Builder @thesubthread | curious about what’s next | video game obsessed | former CEO @digitalfrontier
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Articles

“Will Anyone Remember I Was There?” How to do Sports Sponsorship Right

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By Rich Hewes
| The Subthread
“There's no other language in the world you could come up with, other than football that connects us in a better way,” Robert Zitzmann declares. The managing director and partner at the German agency JvM Sports joins an episode of The Partnership Game during the Fifa World Cup. In his view, aligning with the tournament is non-negotiable for brands that want to do cultural marketing.
Open in Who Shared Issue with article?

Closing the Gap: Why the Online-to-Offline Divide is Marketing's Next Big Problem

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By Rich Hewes
| The Subthread
Cannes Lions 2026 was full of noise about AI, attention and creativity. But one conversation kept surfacing beneath all of it: brands still can't properly connect what happens on a screen to what happens in the real world. That's the gap our new series, Closing the Gap, is built to explore.
Open in Who Shared Issue with article?

The Partnership Game with Massive Music and Tennis Australia

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By Rich Hewes
| The Subthread
The Partnership Game with Massive Music and Tennis Australia Brands know how their logos look. Fewer know how they sound. MassiveMusic and Tennis Australia unpack why sound is sport's most underrated brand asset.
Open in Who Shared Issue with article?
See all 17 articles