Rich Leigh

I was nervous before posting my blog: ‘Allow me to reintroduce myself’ last week. I’d written and rewritten it many times, over getting on for a month. Was I ready to be back out ‘there’, wherever that is? After my brother Jordan’s suicide in February last year, and the selling of Radioactive PR in May - an agency I’d founded at 27 and ran for more than 10 years - my life became a series of falls. Tumbling, painful, bruising, whiskey-sodden falls. Until I realised I’d fallen as far as I could.

Today's episode is with one of the most exciting and unorthodox talents rugby has ever seen, Gloucester and England backrower James Forrester. James is now the CEO of Gloucester-Hartpury - reigning Premier 15s champions. Having burst onto the scene for Gloucester, in 2002, at just 21, Forrester made his England debut against the Barbarians, scoring a 65m wonder-try, skimming none other than the great Jonah Lomu.

Digital PR. Bloody dig-i-tal P-R. Hands up who enjoys fighting for a decreasing pot of cash each month against every other agency that, through growth and market impact became desperate enough to agree to this… client cuckoldry. Anybody? No you don’t. I’ve been at the link building coalface for more than 15 years now – but it was always teamed with good old fashioned PR strategy and tactics, and a healthy respect for journalists.