Why the World's Fitness Giants Are Betting on India Follow Us Walk into any mid-sized Indian city on a weekday morning and something has quietly changed. People are running, not for a bus, but for themselves. Gyms in Tier 1 & 2 cities have waiting lists. Reformer Pilates studios are opening in cities that didn't have a Starbucks five years ago. A country that once treated fitness as a luxury reserved for a narrow urban elite has, in the span of a single decade, made it a mainstream priority.