On Monday, the company announced that a controlling stake in the company has been sold to media entrepreneur Byron Allen. BuzzFeed, the digital media pioneer that was once valued as high as $1.7bn amid a private equity-funded wave of interest in websites that generated massive amounts of online traffic in the 2010s, has finally changed hands for $120m. On Monday, the company announced that a controlling stake in the company has been sold to media entrepreneur Byron Allen.