Richard Lee on Muck Rack

Richard Lee

Washington
As seen in: The Daily Mirror, Seeking Alpha, McKinsey & Company, The Korea Times (Korea), Dove Medical Press, Personnel Today, European Urology, LexBlog, Baytown Sun, The Paris News and
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Richard

Contact Richard, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

New Zealand Wine Outperforming Australian Market Despite Demographic Challenges

|
By Richard Lee, Catherine Wansink
| Rural News Group Verified
We reviewed the market through a consumer lens, using the latest IWSR update on the brand health of New Zealand wine, along with the retail view. The situation – our fortress remains strong New Zealand wine is outperforming a stagnant wine market, delivering value and volume growth, and continues to dominate the premium Sauvignon Blanc category, with healthy conversion rates and consumer image attributes.
Open in Who Shared Issue with article?

NZ Sauvignon Blanc Defies Global Wine Decline

|
By Richard Lee
| Rural News Group Verified
Despite challenging conditions, this flagship varietal has not only maintained its position but has also expanded its influence in key export markets, offering a blueprint for the future of New Zealand wine. Over the past decade, New Zealand Sauvignon Blanc has achieved a compound annual growth rate (CAGR) of +3.6% (2015–2025), with particularly robust performances in the United States (+6.4% CAGR) and “Rest of the World” markets (+6.3% CAGR).
Open in Who Shared Issue with article?

IWSR 2025 insights for New Zealand wine

|
By Richard Lee
| Rural News Group Verified
The US wine category remains challenged by flat participation and an ageing, affluent consumer base, yet premiumisation continues to drive value. Over 60% or regular wine drinkers now choose premium wine, reflecting resilience among engaged, higher-income consumers - even as younger adults turn to spirits, RTDs, and low/no-alcohol options they perceive as more modern and accessible.
Open in Who Shared Issue with article?
See all 33 licensed articles (34 Total)
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified