Richard Lowe, Financial Content Strategist at Coast Debt Resolve. When Google won the search engine wars, they did it by putting their users first. Instead of letting advertisers dominate the first page of SERPs, they prioritized delivering relevant results to their users’ queries. Today, we are seeing a recursive shift. As we move into the era of AI Overviews and generative search, the algorithms are becoming even more discerning. It's a strange irony.