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Richard Weisbach on Muck Rack

Richard Weisbach

As seen in: Resoundingly Human
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When Funders Aren’t Customers: Reputation Management and Capability Underinvestment in Multiaudience Organizations

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By David Keith, Lauren Taylor, James Paine, Richard Weisbach
| Resoundingly Human
1. Introduction Organizations research frequently features for-profit companies that generate revenues directly from the sale of goods and services to a customer, providing the channel through which market forces come to bear on organizational management. However, for many organizations, the source of revenues (or capital) is not customers, but third-party funders.
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