A photo of the 'Oreo' camera lens on a Sony A7 IV next to a packet of Oreo's. It's 2025, and the latest innovation from the photography industry is a lens designed to resemble a famed cookie, built from repurposed parts. ‘Add the authentic look of disposable film cameras to your mirrorless [camera] with genuine film optics’, says retro-pia.com, a website selling the lens.