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Articles by Rick Bodey
The Link Between Sales Funnels and Digital Spend ROI
Every company wants to squeeze as much ROI out of its sales funnel digital spend as possible. The problem is that uncovering ROI is more challenging than it seems. Often, the major problem is data blindness. Data blindness happens when many different siloed sales funnels are in place. Each of the sales funnels involves a specific buyer’s journey. However, if the funnels aren’t sharing data in one centralized location, the data remains separated.
Leverage High-Quality Data in Your Marketing Strategy
Data-driven marketing has been a massive industry trend for years, and for good reason: Marketing strategies built on data produce results. However, a recent study shows that 60% of CMOs will cut the size of their analytics departments in half by 2023 because of a lack of promised improvements. Leaders in marketing have determined the challenges of data-driven marketing — such as inconsistency, biases, and accessibility — are more of a liability than an asset when making marketing decisions.
Get SMART: How To Transform Your Digital Marketing Investment Mindset
It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.
Why it’s up to leaders to reconnect the disconnect
At the end of 2021, BoldHRTM conducted two polls to gauge the sentiment of professionals on the biggest talent priorities facing business in 2022. Conducted in partnership with Maxxia, 300+ HR Leaders responded that the great resignation followed by staff wellbeing were their greatest priorities. The same question put to 850 workers, showed that staff wellbeing followed by return to office tensions were their two biggest priorities for 2022.
Leadership as the Fossil Fuel for the Next-Age of Sustainable Business Growth? Retail and Consumer Goods Stalwarts think so.
The digital disruption has pushed the possibilities of the internet beyond the usual and opened its arm wide to customers, global markets, and new competition. Due to the infinite scope amplified by the sudden pandemic breakout, industries and leadership are taking one step back and redefining their business strategy, adopting a more sustainable approach. Especially for the retail and consumer goods sector, sustainable growth has become the need of the hour.
How to avoid "rainbow washing" during Pride Month and remaining an inclusive work environment when July rolls around
If you identify as LGBTQ+, June is a special time of year. From Pride Parades to rainbows on everything, it can be easy to feel the love in June – from our organizations and our community. But on July 1, LGBTQ+ people do not stop needing support. They do not all of a sudden achieve equality in the workplace.
Life Changing Academy: Creating the Life You Really Want to Live
When her daughter turned 15 years old, Marcia Smith gifted her with something unique. First, she set her up with an LLC, giving her an early start in business ownership and a reliable, generative source of income. Then, she opened a business bank account, added her daughter’s name to five of her credit cards to help her build good credit. And finally, she bought her a brand new 2021 Mercedes Benz C300, and immediately listed it on Turo—a service to rent out privately-owned vehicles.
How Alex Lopez, CEO of New Door Property Transfer, is Revolutionizing How Realtors Earn Their Way
Alex Lopez founded New Door Property Transfer and Homeway Real Estate in 2019 as a means to make home and property titles transparent both seamless and deliverable. In fact, the team displays a full range of services for buyers, sellers, investors and lenders. The CEO’s motivation behind the launching the initiative was a means of empowering real estate professionals. Every property firm actually owns a title company, but they are not getting paid for it. Lopez noticed the market was uneven.
4 Growth Hacking Moves to Replace Your Traditional Marketing Tactics
Growth hacking doesn’t feel intuitive to most traditional marketers or executive teams. Yet there’s little doubt that, when done well, this lean marketing approachdrives incredible results. Consequently, if you plan on leveraging growth hacking in marketing at your company, you’ll want to avoid making these common tactical mistakes. Growth hacking may be a trending digital marketing term. But even experienced marketers aren’t always sure how it works or how to do it.
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