Staffing our companies with quality people has become one of the most serious challenges facing many LBM dealers. Whether that’s due to the mass exodus of pros from our industry that followed the Great Recession, or the fact that many of us can’t figure out how to connect with millennials, the problem remains. The question is what to do about it.
It often takes a situation to reach crisis status before we’re forced to find a solution. At this point, I think it’s safe to say that the residential construction industry—LBM dealers as well as our builder customers—are either at or nearing crisis mode regarding staffing levels. NAHB’s September 13 Housing Forecast has Total Housing Starts for 2017 ending at 1,199, then climbing to 1,246 in 2018 and 1,299 in 2019.
In an industry where many companies are struggling to attract and hire quality candidates, the first order of business should be making sure the existing team is productive, happy, and appreciated. While money isn’t everything, good compensation and benefits are minimum requirements for any company to offer its people. For companies who want to take it a step further, there’s nothing like a bonus check to demonstrate appreciation. But how should a company structure a bonus plan?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".