“I don’t make mistakes.” That’s what my 9-year-old son insisted as I drove him to camp yesterday. He was frustrated that his coach didn’t count a crucial goal during a scrimmage. “I’m sure the coach just made a mistake. Everybody makes mistakes—me, your mom, your teachers, your friends—everybody,” I told him. “Everyone but me,” he stated, before uttering the classic four-word sentence at the top of this paragraph.
When I first joined the LBM industry back in 1990, the major threat was the explosion of big box stores—and the prematurely projected demise of the independent lumber dealer. Later that decade, the big problem was wildly volatile lumber prices because of a cutback of harvesting from our national forests and our disagreement over imported lumber from Canada. Next came the Great Recession, which put many dealers out of business and chased many workers to other industries.
No question about it: change is scary. It’s also a primary element of reality, so we’d better get used to it. Beyond merely accepting change, I’m convinced that we and our companies will succeed to the extent that we embrace change, provided of course that the changes benefit our business and our customers. I just returned from the Do it Best Spring Market in Indianapolis which, like other gatherings of buying group and co-op member companies, was a very positive event. That was no surprise.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".