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Rick Tousseyn

(He/Him)
London
As seen in: Search Engine Land
Covers:  AI Search; Generative Engine Optimization (GEO), SaaS
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Rick Tousseyn’s Journalist Portfolio

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Ultimate SEO Site Structure Guide

Ultimate SEO Site Structure Guide

teamlewis.com — Avoid critical SEO mistakes for site structure. Full guide for website architecture 2026. Tools, tips, examples by SEO expert Rick Tousseyn
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Llms.txt Experiment: What Marketers Get Wrong about llms.txt

Llms.txt Experiment: What Marketers Get Wrong about llms.txt

otterly.ai — Does llms.txt improve AI search visibility? OtterlyAI analyzed 62.1K AI bot visits over 90 days to uncover its impact on GEO & AI visibility
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Celebrating WordPress's 20th Anniversary at WordCamp Lisbon 2023

Celebrating WordPress's 20th Anniversary at WordCamp Lisbon 2023

clovio.com — Join us as we delve into WordCamp Lisbon 2023, celebrating two decades of WordPress. Discover key highlights, workshops, and clovio's journey with WordPress
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The Best GEO Tools for AI Search 2026 - Instinctif Partners

The Best GEO Tools for AI Search 2026 - Instinctif Partners

instinctif.com — Discover the best geo tools of 2026 to enhance your AI presence and improve interactions with AI search environments.
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Triple Bottom Line Marketing: Trend or Illusion? | LEWIS

Triple Bottom Line Marketing: Trend or Illusion? | LEWIS

teamlewis.com — A complete guide to triple bottom line marketing & PR in 2026. What are the 3 P's and how can you apply it to your business? (+ 10 examples)
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SEO Best Practices for Meta Titles & Descriptions

SEO Best Practices for Meta Titles & Descriptions

teamlewis.com — Increase your click-through-rate. Best SEO practices for updating your meta description & title tag for 2026. (How to write + examples)
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How to Create Great Content?

How to Create Great Content?

teamlewis.com — Learn how to create great content. Explore our 2026 step-by-step guide to content that drives engagement & conversions, by Rick Tousseyn
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Top 5 Tips for Rebranding Your Company

Top 5 Tips for Rebranding Your Company

teamlewis.com — Rebranding is a very important endeavor. 5 tips to get the best out of this process and make it less intimidating. Examples by Rick Tousseyn
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What Is The Relationship Of Click Depth to Pagerank?

What Is The Relationship Of Click Depth to Pagerank?

teamlewis.com — Discover the relationship is of click depth to PageRank. Avoid ranking badly in Google. Click Depth explained by SEO expert Rick Tousseyn
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What is Account Based Marketing (ABM) and Why It Matters

What is Account Based Marketing (ABM) and Why It Matters

teamlewis.com — Explore why businesses should use ABM for their 2026 marketing strategy. What is Account-Based Marketing? Tools + examples by Rick Tousseyn.
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What is UTM tracking?

What is UTM tracking?

teamlewis.com — Learn how UTM tracking works & why it's an essential tool for measuring the success of your digital marketing efforts. Guide by Rick Tousseyn
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10 Best AIO & SEO Tools For Professionals

10 Best AIO & SEO Tools For Professionals

teamlewis.com — Optimize your website with the best SEO tools of 2026! Discover the top 10 SEO marketing tools, recommended by our SEO expert Rick Tousseyn.
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Corporate Blog: How to Write + 10 Examples

Corporate Blog: How to Write + 10 Examples

teamlewis.com — Enhance your corporate blog with these tips and strategies for 2026. Boost your online presence & engage your audience. By Rick Tousseyn
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Optimize Your SEO for Voice Search: Tips and Strategies

Optimize Your SEO for Voice Search: Tips and Strategies

teamlewis.com — The way we search for information has evolved rapidly in recent years. Learn what the rise of voice search means for your SEO strategy.
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SEO Best Practices for Meta Titles & Descriptions

SEO Best Practices for Meta Titles & Descriptions

teamlewis.com — Increase your click-through-rate. Best SEO practices for updating your meta description & title tag for 2026. (How to write + examples)
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How to Create an Effective HTML Sitemap

How to Create an Effective HTML Sitemap

teamlewis.com — Learn how to create & optimize an effective HTML sitemap in 2026 Sitemap generation tools, best practices, sitemap SEO optimization + examples
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How Schema Markup Boosts Your SEO | LEWIS

How Schema Markup Boosts Your SEO | LEWIS

teamlewis.com — How to integrate Schema markups into your SEO strategy for impressive search engine rankings. Learn all the tips and from TEAM LEWIS' blog.
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17 SEO Mistakes to Avoid

17 SEO Mistakes to Avoid

teamlewis.com — From alt tags to keyword stuffing, TEAM LEWIS Asia shares 17 SEO mistakes to avoid in 2024. Read about them here and download our SEO guide.
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What Is the Relationship Between Content Marketing and SEO?

What Is the Relationship Between Content Marketing and SEO?

teamlewis.com — The relationship between content marketing and SEO should resemble a friendship. Here's how each makes the other one better.
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SEO Tactics That Boost Digital Word-Of-Mouth

SEO Tactics That Boost Digital Word-Of-Mouth

teamlewis.com — Structured data markup goes beyond SEO. Discover how to leverage technical SEO elements to insert your brand into meaningful word-of-mouth conversations.
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Content + SEO: Sparking Joy

Content + SEO: Sparking Joy

teamlewis.com — Combining your SEO strategy to compliment your content seems like a no brainer, but how exactly do you execute this? Read our best tips here.
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Light Technical SEO Site Audit (Free Testing Tools) | LEWIS

Light Technical SEO Site Audit (Free Testing Tools) | LEWIS

teamlewis.com — Learn how to perform a light technical SEO site audit with this step-by-step guide from TEAM LEWIS, designed to help you improve SEO efforts.
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What is the Value of SEO and How to Calculate ROI | LEWIS

What is the Value of SEO and How to Calculate ROI | LEWIS

teamlewis.com — How do you calculate the ROI of SEO services? Read TEAM LEWIS' detailed blog to learn how to calculate the value of an SEO campaign.
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How to Boost Your SEO with Schema Markup

How to Boost Your SEO with Schema Markup

teamlewis.com — Discover simple tricks to boost your SEO with schema markup in 2026. Learn how to use structured data to increase your online visibility!
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