Ridho Bramulya Ikhsan

Like consumers everywhere, shoppers in Indonesia are confounded daily by disparate claims made by manufacturers and brands about the green credentials of their products. “Greenwashing” is just as prevalent here as it is globally. “Eco-friendly? How?’’, questions the increasingly environmentally-conscious consumer. It’s no surprise that with the lack of answers, consumers are more guarded about such claims even as they move to support environmentally friendly products.

By: Ridho Bramulya Ikhsan,BINUS University in Jakarta Consumers including millennials choose carefully, increasingly aware of deceptive environmental claims by businesses. Like consumers everywhere, shoppers in Indonesia are confounded daily by disparate claims made by manufacturers and brands about the green credentials of their products. “Greenwashing” is just as prevalent here as it is globally. “Eco-friendly? How?’’, questions the increasingly environmentally-conscious consumer.

Like consumers everywhere, shoppers in Indonesia are confounded daily by disparate claims made by manufacturers and brands about the green credentials of their products. “Greenwashing” is just as prevalent in Indonesia as it is globally. “Eco-friendly? How?’’ questions the increasingly environmentally-conscious consumer. It’s no surprise that with the lack of answers, consumers are more guarded about such claims even as they move to support environmentally friendly products.