Riel Mosqueriola

Most of the times we think as complexity as something bad. And I tended to fall in that pitfall myself. Until one day when I was having a conversation with a product manager, and he was showing me how the flight schedule of Schipol Airport in Amsterdam was organised. He was showing me all the tables and data, and how the system worked. And he understood it perfectly, but for me, it looked like a basic and weird excel sheet. Frankly, I couldn’t understand a cent of what he was seeing in it.

Nowadays, digital products must be able to exist across any and all devices, screen sizes, and mediums at the same time: Every type of medium can now display our interfaces elements “So why the hell are we still designing our products by “page” or by screen?!” Instead, we should be creating beautiful and easy access to content, regardless of device, screen size or context.

Communication plays a vital role in design — it’s essential to establish a clear connection between the website and user and to help your users accomplish their goals. When we talk about communication in web design context, we usually mean text. Typography plays a vital role in this process: “More than 95% percent of information on the web is in the form of written language.” Good typography makes the act of reading effortless, while poor typography turns users off.