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Rita McGrath on Muck Rack

Rita McGrath

New York
As seen in: Thought Sparks, Apple Podcasts, Hello Monday with Jessi Hempel, LinkedIn, CNN, Medium, MSN, MSN India, Issuu, The Economic Times, Wiley Online Library and
Covers:  Innovation, Transformation, Organizational Change, Discovery Driven Planning, Seeing Around Corners, Strategy, Technology
Strategy & innovation. @Columbia_Biz. @Thinkers50 top 10 & #1 in strategy. Bestselling author of #TheEndofCompetitiveAdvantage & #SeeingAroundCorners.

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Rita McGrath’s Biography

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Columbia Business School's Rita McGrath is one of the world’s top experts on strategy and innovation. She is consistently ranked among the top 10 management thinkers in the world by the prestigious Thinkers50 and won their #1 award in strategy. She has written 5 books on leadership, business and organizational management, several of which became best-sellers. She is a trusted partner and strategic advisor in the C-suites of many of the country’s biggest and most well-known companies as they w…

Rita McGrath’s Journalist Portfolio

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The Permissionless Corporation

The Permissionless Corporation

Digital technologies are pushing decision-making ability to the edges of the organization, allowing businesse…

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Discovery-Driven Digital Transformation

Discovery-Driven Digital Transformation

The huge threat posed by digital technologies and models throws many established companies into a panic. In r…

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Discovery-Driven Planning

Discovery-Driven Planning

New ventures require a new way to plan.

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Transient Advantage

Transient Advantage

Reprint: R1306C For decades, the business world has been fixated on achieving sustainable competitive advanta…

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How the Growth Outliers Do It

How the Growth Outliers Do It

Reprint: R1201J Steady, predictable growth is what every big company strives for, and what investors prize ab…

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5 Questions to Build Your Company's Capacity for Innovation

5 Questions to Build Your Company's Capacity for Innovation

Innovation is a discipline that can be learned and repeated, but it involves organizing and operating differe…

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Articles

The art of missing the obvious

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By Rita McGrath, M Muneer
| Financial Express Verified
Every CEO dreams of finding a sustainable competitive advantage. Business schools teach it. Consultants package it into colourful frameworks. Boards discuss it with the seriousness normally reserved for succession planning. The traditional strategy prescription has remained consistent for ages: find an advantage, build barriers around it, defend it aggressively, and enjoy the profits. Unfortunately, competitive advantages expire faster than what Michael Porter had proclaimed.
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The drone delivery business has a ground problem

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By Rita McGrath
| Fast Company Verified
For more than a decade, the story of drone delivery was about improving the technology and getting federal permission for the drones to take to the airwaves. Could companies get the Federal Aviation Authority to approve flights beyond the operator’s line of sight? Would regulators let one pilot supervise many aircraft? The assumption was that once Washington said yes, the drone business would take off. Washington is edging toward saying yes.
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The drone delivery business has a ground problem

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By Rita McGrath
| Flipboard
1 hour ago Walmart and Alphabet-owned Wing are expanding their drone delivery service to the Seattle and Denver metro areas next year, bringing the service to nearly 20 major U.S. markets. The expansion is part of the companies' ongoing plan to offer drone delivery from more than 270 Walmart stores nationwide, …
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Interview

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What was your first job as a journalist?

As a writer, at Columbia Business School.

Have you ever used a typewriter?

Yes

How is social media changing news?

Utterly. Business model, trustworthiness, disintermediation, analog dollars to digital pennies, you name it.