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Rituparna Dasgupta on Muck Rack

Rituparna Dasgupta

As seen in: WARC, Campaign India
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Articles

Brooke Bond Red Label: Happiness that truly went viral! (Powered by the PIVOT)

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By Rituparna Dasgupta, Charul Tomar
| WARC
This case study shows how Brooke Bond Red Label (BBRL) tea, a tea brand in India, increased brand awareness by positioning itself as an ally to the transgender cause. Hot drinks India Strategy Brand owner: Hindustan Unilever LimitedAgency: MindshareBrand: Brooke Bond Red LabelCountry: IndiaIndustry: Hot drinksChannels:... WARC subscribers can sign in to keep reading Not a subscriber?
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Vaseline: Purple – The Non-Human Data Scientist | WARC

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By Rituparna Dasgupta, Vineet G Nair, Mahendra K Upadhyay
| WARC
Vaseline, the body care brand, created an AI-driven data analysis tool to anticipate drops in spontaneous awareness in India and identify the causes. Skin care, sun protection India Strategy Brand: VaselineBrand owner: Hindustan Unilever LimitedLead agency: MindshareCountry: IndiaIndustries: Skin care, sun protectionBudget: Up to 500k The business problem for Vaseline, the market leader in the hand and body... WARC subscribers can sign in to keep reading Not a subscriber?
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Lux: Which imagery smells the sweetest?

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By Charul Tomar, Rituparna Dasgupta
| WARC
This paper describes how soap brand Lux relaunched its brand proposition in India. Brand equity & strength Brand identity & image MMM & attribution Bath toiletries, soaps India Strategy Brand: LuxBrand Owner: Hindustan Unilever LimitedLead Agency: MindshareCountry: IndiaIndustry: Bath toiletries, soapsChannels used:Cinema, Magazines - consumer, Print... WARC subscribers can sign in to keep reading Not a subscriber?
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