Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Rizza DC
Email Automation: How to Transform Your Business and Drive Business Growth
Running your own business isn’t easy. You’re spinning plates from sunup to sundown, leading your team one moment and knee-deep in marketing strategy the next. If you’re in the eCommerce space, you’re likely wearing even more hats, one of which could be manually managing your email campaigns. Your day is jam-packed, your to-do list is a mile long, and you are painstakingly crafting and sending emails to your customers. Sounds exhausting, right?
The Amazon Logo: Inspiring Insights for Business Owners and Marketers
We live in a world where branding is as crucial to a company as its product, services, or vision. One company that has nailed the art of branding is Amazon, a name synonymous with e-commerce innovation. It’s everywhere, from our computer screens to our doorsteps, delivering practically everything we need or desire. This global powerhouse has skillfully built an influential brand identity, with its legendary logo playing a starring role. What’s the story behind Amazon’s famous logo?
SaaS: The Definitive Guide to Software as a Service
Want a free how to start a business checklist? Get it now! Let’s discuss a business game-changer – Software as a Service, or SaaS. This brilliant child of the Internet and cloud tech is reshaping how small businesses, startups, and even enterprise companies operate and get stuff done. What is SaaS? SaaS is a modern approach to delivering software that eliminates the need for custom installations. With SaaS, you can access all your software applications online.
Harnessing the Power of Color: A Guide for Entrepreneurs, Small Business Owners, and Marketers
You’re launching your dream business and crafting the perfect logo. You’ve got an impressive design and an eye-catching font, but the color is missing! It’s time to delve into the vibrant world of color theory, where psychology meets design and emotion meets perception. Emotions pack a punch; like it or not, they’re the puppet masters in decision-making. What’s the golden key to tickling customers’ emotions? It’s all about the colors.
Lead Capture: What It Is, How to Convert Visitors Into Leads, Best Practices, and Examples
When visitors arrive on your website, how do you capture and convert them into customers? Marketers strive to increase website traffic using everything from SEO to PPC advertisements and social media initiatives. However, driving traffic alone does not guarantee conversions. Without an effective lead capture strategy, your business could lose hundreds of high-quality leads daily. What is lead capture?
Behavioral Segmentation: The Ultimate Guide [Definition, Strategies, and Examples]
Trying to sell a product to a broad audience without proper market segmentation is like shooting ducks with a bazooka. It may be successful but is messy and costly in time and money. It’s time to put down the bazooka and pick the right “weapon” to help you utilize your marketing budget, target the correct demographic audience, create effective selling strategies, and build long-term customer loyalty.
Trigger Marketing: What it is, Best Practices, and Examples
We can’t accurately predict people’s behavior. But with trigger marketing, you can use people’s behavior to grow your business faster. What is trigger marketing? Trigger marketing sends periodic targeted emails or texts based on a customer or prospect's action. You can define and configure triggers for any stage of a customer’s journey. Triggers allow you to precisely and timely target people based on specific buying behaviors.
Nudge Marketing: What it is, How it Works, and Examples
There is a better way than discounts and giveaways to attract and retain customers. Nudge marketing has become the preferred psychological hack encouraging customers to take specific actions. What is nudge marketing? Nudge marketing is a strategy that uses psychological biases, and subtle or direct prompts to encourage people to purchase. A nudge influences a buyer’s decision by leveraging psychological biases, making their choice seem more natural.
Product Roadmap: What it Is, Why You Need it, How to Create One + Examples
A successful product takes a great deal of effort to develop and maintain. This process involves balancing the product’s strategic aims with the needs of its end users and internal stakeholders. Juggling these tasks successfully requires a product roadmap. What is a product roadmap? A product roadmap is a visual representation, over time, of your vision, direction, priorities, and progress of a product.
10 Important Social Media Trends for 2023
The social media landscape is ever-changing, and it can be challenging to maintain a competitive edge in a constantly evolving industry. This continuous flux also presents a significant opportunity for marketers and business owners looking for fresh and creative ways of reaching their audience. To implement a successful marketing strategy, marketers and business owners must keep a finger on the pulse of the latest and emerging social media trends expected to dominate this year.
Brand Architecture: What it is, Why it Matters, and How To Develop it
It is unusual to find a company that has just one brand. As a business grows, branding can get complicated. And if you sell a variety of different products and provide a variety of services, they must be appropriately structured. How do you ensure that your products and brands still communicate their affiliation clearly to your customers? Brand architecture.
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples] - crowdspring Blog Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social problems.
10 Essential Elements of Modern Web Design (and Web Design Trends You Should Know)
10 Essential Elements of Modern Web Design (and Web Design Trends You Should Know) - crowdspring Blog There are billions of websites on the Internet. Whether you’re a solopreneur, a small or medium-sized company, or a multinational corporation, it’s no longer enough to have a web presence. You must have an up-to-date website design to stand out in today’s digital world. But designing or redesigning a website isn’t all just about throwing in all the latest bells and whistles.
The Psychology of Perception: How to Use the 8 Gestalt Principles in Visual Branding
The Psychology of Perception: How to Use the 8 Gestalt Principles in Visual Branding - crowdspring Blog Marketers and business owners must understand how people interpret and perceive design. This is especially critical when designing your brand’s visual identity. By understanding how people perceive visual objects and their arrangements, your business can create visual branding that is more coherent and connects better with your audience.
How To Create an Effective Marketing Plan for Your Business
How To Create an Effective Marketing Plan for Your Business - crowdspring Blog Behind every successful company is a well-designed marketing plan. What is a marketing plan? A marketing plan is a strategy a business develops and implements to sell products or services. The marketing plan defines the target audience and how to best reach that audience, sets goals, establishes the price for products and services, outlines tactics, and shows how the company will measure its marketing efforts.
How to Create Effective Lead Magnets that Boost Conversions (17 Lead Magnet Examples)
How to Create Effective Lead Magnets that Boost Conversions (17 Lead Magnet Examples) - crowdspring Blog Getting people to your business website is nice, but it has little value if they don’t convert. So if you’re looking to turn website visitors into paying customers, you must have an irresistible lead magnet. What is a lead magnet? A lead magnet is a free item or service you offer website visitors in exchange for their email addresses or other contact information.
6 Best Marketing Channels for Small Businesses
6 Best Marketing Channels for Small Businesses - crowdspring Blog Selling a product or service involves convincing consumers to buy. For most companies, this is impossible to do without marketing. But, because small businesses have limited resources, choosing the most cost-effective channels when executing your marketing strategy is critical. What is a marketing channel? A marketing channel is a free or paid medium that helps businesses connect with their target audience.
Marketing
Ecommerce cart abandonment is a major loss in revenue. Learn why it happens, how to decrease it, and how to increase conversions for your online store.
Direct to Consumer (DTC) Marketing: The Complete Guide, with Strategies, Tactics, and Examples (2022)
Direct to Consumer (DTC) Marketing: The Complete Guide, with Strategies, Tactics, and Examples (2022) - crowdspring Blog Working with established retailers has its advantages. But to build a strong brand that stands out, you must look for ways to make independent decisions, access direct customer data, and interact more closely with your target audience. Direct-to-consumer (DTC) marketing can help you reach these goals. What is direct-to-consumer (DTC) marketing?
Cross-Selling and Upselling: The Ultimate Guide (2022)
Cross-Selling and Upselling: The Ultimate Guide (2022) - crowdspring Blog The potential revenue you can get from a customer doesn’t end at the point of sale. You still have many opportunities to drive sales beyond the initial purchase. The marketing tactics known as cross-selling and upselling can help you tap into those opportunities. Cross-selling and upselling increase your income by enticing clients to spend more.
Design
If you want your book to stand out online or on physical bookshelves it must have a great cover. Here are the ten biggest book cover design trends for 2022.
25 Reasons Why Customers Abandon Their Shopping Carts and Techniques to Reduce Cart Abandonment
25 Reasons Why Customers Abandon Their Shopping Carts and Techniques to Reduce Cart Abandonment - crowdspring Blog The average cart abandonment rate across eCommerce retailers ranges . This is a big deal. Industry reports show that shopping cart abandonment causes eCommerce stores to lose $18 billion in sales revenue each year. What is shopping cart abandonment? Shopping cart abandonment occurs when a potential customer starts the purchasing process but quits before completing an online purchase.
How to Start a Candle Business: A Step-by-Step Guide With Tips and Insights (2022)
How to Start a Candle Business: A Step-by-Step Guide With Tips and Insights (2022) - crowdspring Blog Are you planning to start a business? Consider starting a candle business. Most people are surprised to discover that candles are one of the most lucrative industries in the world. A recent study found that the candle industry was valued at $7.15 billion in 2020 and is projected to reach $13.38 billion by 2028. That’s 13.38 billion reasons to start your candle business now.
Small Business
Strong branding is vital to retail businesses. Here are 7 strategies and best practices on how you can build a strong retail brand that resonates with customers.
Selling CBD Online: How to Succeed and 17 Ways to Boost Sales
Selling CBD Online: How to Succeed and 17 Ways to Boost Sales - crowdspring Blog Sales of cannabidiol, known by its acronym CBD, have exploded in the past three years. Projections show that CBD will be a $7.8 billion industry in 2022. Among other interesting metrics: The popularity of CBD has grown among Millennials (31% of CBD consumers).
Brand Identity
Brand equity is the value premium a brand has in the minds of consumers. Learn why brand equity is important, and how to improve and measure it.
10 Packaging Design Insights to Give Your Products Outstanding Shelf Appeal
10 Packaging Design Insights to Give Your Products Outstanding Shelf Appeal - crowdspring Blog First impressions matter. They can make or break a sale. In retail, where nearly 40,000 unique products vie for the attention of the average U.S. shopper, packaging design helps a brand stand out. Product packaging is your business’ primary selling tool because it is the most tangible representation you have of your product and your brand.
Entrepreneurship
Here’s what investors are looking for in a business plan when an entrepreneur is lucky to land a coveted meeting with an investor.
Marketing to Women: 5 Proven Insights That Can Help You Reach Female Consumers - crowdspring Blog Women are intelligent and influential consumers. According to a recent study on spending, women account for over $31.8 trillion in global spending. Women control more than 85% of purchases across many categories in the US alone.
How to Use LinkedIn: The Ultimate Small Business Marketing Guide
How to Use LinkedIn: The Ultimate Small Business Marketing Guide - crowdspring Blog 2% LinkedIn is the world’s leading business network, with more than 800 million members. Twenty-five percent of adults in the U.S. regularly use LinkedIn. LinkedIn was created to help with career development, allowing users to connect with colleagues, business partners, and potential employers or employees. But, LinkedIn is no longer just a job search engine.
7 Hot Graphic Design Trends for 2022
7 Hot Graphic Design Trends for 2022 - crowdspring Blog 2% Whether you’re looking for a unique logo design for a new business or considering a rebrand, creating or refreshing your product packaging, or looking to create a business website, you should be familiar with these seven hot graphic design trends for 2022. And because social media continues to explode in popularity, we are paying particular attention to graphic design trends that can help you boost your social media presence.
6 Ways to Spice Up Marketing for Unsexy Products and Services
6 Ways to Spice Up Marketing for Unsexy Products and Services - crowdspring Blog 2% It’s easy for an established brand to sell the latest iPhone or Air Jordan sneakers. Those products are trendy and in high demand. It’s more challenging to sell unsexy products or services, especially if you just started your business or are not an established brand. Most products don’t sell themselves.
9 Powerful Ways You Can Use Neuromarketing To Grow Your Business
9 Powerful Ways You Can Use Neuromarketing To Grow Your Business - crowdspring Blog 2% What is neuromarketing? Neuromarketing is the application of neuroscience and cognitive science to marketing. It involved the measurement of peoples' physiological and neural signals to understand triggers, motivations, and buying behaviors. It’s becoming increasingly complex and challenging to stand out in a crowded marketplace.
The Ultimate Small Business Guide to Brand Equity in 2022
The Ultimate Small Business Guide to Brand Equity in 2022 - crowdspring Blog 2% What is brand equity? Brand equity is the value premium a brand achieves based on how consumers perceive and value the company. A company with a well-known brand name and strong brand equity can command higher prices for its products and services even if competitors offer cheaper products and services. Ever wonder what makes customers want to pay more for one brand over another?
Top 10 Logo Design Trends for 2022
Top 10 Logo Design Trends for 2022 - crowdspring Blog 2% Your company logo acts as your brand ambassador and is the foundation of your company’s visual identity. If you want to engage and capture attention, your logo must have a strong visual impact and resonate with your target audience. That’s why it’s essential to pay attention to logo design trends, primarily if you haven’t rebranded in the past three to five years.
crowdspring Blog
Will your business idea succeed? Take our quiz - completely confidential and free! Customer expectations are often tough to meet, especially for small businesses. These expectations evolve with the times and are sometimes impossible to meet. After all, customers can switch busines..
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Rizza
Contact Rizza, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack