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Articles by Roanna Williams
Time to get creative about raising standards in the creative industry Original
Advertise your job vacancies 2 days7 days30 daysBy Industry Show more South Africa’s poor showing at international awards reflects a notable drop in standards. It’s not too late to change direction.
Boundless and NSPCA unveil Adoptim campaign for World Mental Health Day Original
Advertise your job vacancies 2 days7 days30 daysBy Industry Show more In recognition of World Mental Health Day (10 October), Boundless, a creative agency recognised for its groundbreaking campaigns, is partnering with the National Council of Societies for the Prevention of Cruelty to Animals (NSPCA) to launch Adoptim.
Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing Original
Emotion-driven storytelling brings everyday wonder to life, redefining the joy of driving a Mazda. Mazda, the global automotive brand known for its distinct and driver-centric approach, is taking a bold step with the launch of its new campaign, Wonderrrr Awaits, in Southern Africa.
#Cannes2024: Creative Circle's Full Circle Johannesburg and Cape Town events announced Original
The annual Full Circle events will take place Wednesday 24 July 2 pm to 7 pm at Vodacom World Dome in Johannesburg, and Thursday 25 July 2:30 pm to 6:30 pm at Cine 12 Ster-Kinekor, V&A. (Image supplied) The annual Full Circle events will take place Wednesday 24 July 2 pm to 7 pm in Johannesburg, and Thursday 25 July in Cape Town The Creative Circle, an advertising industry NPO announced the dates for their events in partnership with Ster Kinekor, official representative of Cannes Lions.
#Cannes2024: Report highlights progress and challenges in female representation Original
The Geena Davis Institute has published its latest Cannes report on representation, titled The Power of Portrayal. Inclusion The report shows that there have been positive steps towards inclusion. In the 2023 Film and Film Craft Lions, there was a slight decline in the inclusion of female characters, from 47.6% in 2021 to 43.7%. But the overall trend of inclusion of women has been positive since 2006 – as has the inclusion of characters from minority ethnic backgrounds.
Where will your focus be for the rest of 2024? Ours is on creating better customer connections Original
It’s been a whirlwind start to the year, and I’ve determined that flux is my new buzzword. I’ve moved on from being ‘agile’ to something I believe is more in line with what we need to be, and that is fluid and blended. As the head of an integrated agency, I am constantly looking for what to prepare for, what we need to evolve towards, develop more of and what pivots may be required. And that’s quite a task in our turbulent environment.
#Cannes2024: The new standard Original
Awards set the bar, there’s no disputing that. It draws a line in the sand and with that, you’re either part of the winning team or you’re not. Image supplied. Carl Willoughby, chief creative officer TBWA \ Hunt Lascaris and the chairperson of the Creative Circle says we know we as a country can do so much better If you’re winning that’s incredible, but if you’re not, well then hopefully it helps motivate you to do better. There’s a lot one can learn from Cannes.
#BehindtheCampaign: #thelunchbarman has it figured out Original
We’re not the only ones with a taste for Cadbury LunchBar chocolates – extra-terrestrials are on the hunt for the chocolate snack, too, but one man is onto them – Bra Lucas Baloyi, retired teacher, conspiracy theorist and self-confessed “LunchBar Man” has figured it out: they’re among us. Image supplied. VML South Africa’s recent 360 ad campaign for Cadbury LunchBar campaign was born from a rebellious irreverence and ‘back to magic’ approach.
Scopen: Chemistry between agency and marketer becomes more important Original
While the process around what criteria and what marketers must look for in agencies when making their list of needs, one important development stands out: Chemistry sessions. Source: © Loeries Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.
#Cannes2024: All the South African winners Original
With Cannes Lions 2024 wrapping up on Friday evening, 21 June, here are the Gold, Silver and Bronze as well as Grande Prix winners from South Africa. Source: © Brand Innovators Brand Innovators SA collected 20 Lions at Cannes Lions 2024 This year at Cannes Lions, South African agencies collected 20 Lions in total, with four Gold, 10 Silver, three Bronze and two Grande Prix as well as one Titanium Lion.
#Cannes2024: Creative Circle at Cannes - Roanna Williams on bringing back the funny Original
Humour has long been heralded as a potent tool in advertising, capable of forging deep connections with audiences and embedding brands in the collective consciousness. Yet, in recent years, the landscape of funny ads seems to have dwindled. What happened to the era of laughs and memorable taglines? Roanna Williams attended Kantar's talk on whether the industry has lost its funny bone. Source: Roanna Williams.
Roanna Williams reflects on her term as the first female Creative Circle chairperson Original
Roanna Williams is the first woman to head up the Creative Circle. Elected as the chairperson of the Creative Circle 2022 – 2024, her two years end tonight, 14 March, when the Creative Circle Best of the Year takes place. She chats about her term, the industry and the future. Source: LinkedIn. Roanna Williams is the first woman to head up the Creative Circle. Elected as the chairperson of the Creative Circle for 2022 – 2024, her two years end 14 March Pioneer is a very big word.
#Cannes2023: Diary of Creative Circle. Jeff Harvey: Human creativity alive and well
Image supplied. A mixed-reality game, Eggscape, which features an egg character While the Cannes Lions just turned 70, it’s still pretty hip, and at the cutting edge of tech and culture. No surprise then that Artificial Intelligence (AI) was the hot topic at Cannes Lions 2023. But despite this, human creativity is alive and well in 2023, so don’t worry, we won’t be losing our jobs any time soon. Another technology, Virtual Reality (VR) has come into its own.
#Cannes2023: The diary of Creative Circle. Carl Willoughby, CCO TBWA Hunt Lascaris "How are you feeling?"
Image supplied. Carl Willoughby, CCO TBWA Hunt Lascaris says it feels like there are more people at Cannes than ever Cannes has been an emotional rollercoaster. The ad industry has its fair share of daily challenges but nothing pushes those emotionalboundaries quite like being here. It’s a good thing I’ve had some unsettling accommodation ‘challenges.’ Positively speaking I guess it’s a result of what feels like an overcrowded Croisette.
#Cannes2023: Diary of Creative Circle. Kabelo Moshapalo: "It all started with film..."
Image supplied. Kabelo Moshapalo, chief creative officer Ogilvy and fellow Cannes visitors Those were the words of Cannes Lions CEO, Simon Cook, as he set the stage for our journey during the next three days of benchmarking creative excellence. The weight of the 70-year milestone and the opportunity for brands and agencies to etch their names into the festival's history was palpable.
#Cannes2023: Diary of Creative Circle. Ann Nurock: "The greatest show on Earth"
As media partner to the Creative Circle SA, Bizcommunity is proud to publish exclusive daily snapshot updates from Cannes 2023, the Diary of Creative Circle from the SA cohort on the ground in Cannes every day this week 19-24 June. Enjoy today's post from Cannes roving reporter Ann Nurock.
#Cannes2023: The diary of Creative Circle: Fran Luckin: "Talent goes where the fun is"
As media partner to the Creative Circle SA, Bizcommunity is proud to publish exclusive daily snapshot updates from Cannes 2023, the Diary of Creative Circle from the SA cohort on the ground in Cannes every day this week 19-24 June!. Enjoy today's post from Fran Luckin, chief creative officer, Grey Africa. Image by Fran Luckin.
Roanna Williams' tips on how to survive a Cannes jury room
Cannes Lions is celebrating its 70th year of awarding creative excellence. The sun is shining and the atmosphere is electric. It's going to be an inspiring week of creativity, talks, discussions, networking and a glass or two of rosé Image supplied. Roanna Williams, chairperson of the Creative Circle and CCO Net#work BBDO gives perspective as a Cannes Lions Outdoor catgroy juror But let’s kick off with a sneak-peak inside my jury room.
#Cannes2023: Africa and the Middle East agencies in Cannes shortlists
A number of Cannes 2023 shortlists have been announced with Africa and the Middle East agencies appearing throughout the shortlists. Cannes 2023 has released a number of shortlists A number of Cannes 2023 shortlists have been announced.
#Cannes 2023: Roanna Williams' tips on how to survive a Cannes jury room
Image supplied. Roanna Williams, chairperson of the Creative Circle and CCO Net#work BBDO gives perspective as a Cannes Lions Outdoor catgroy juror But let’s kick off with a sneak-peak inside my jury room. This past week, I judged the Cannes Lions outdoor category, the first category to kick off the judging for 2023. Our panel was led by the remarkable Javier Campopiano. The jury members were from Brazil, the US, Italy, Czech Republic, South Korea, France, UAE, Argentina, Spain and South Africa.
4 lessons from my One Show Caribbean adventure
Image supplied.Roanna Williams, Net#workBBDO chief creative officer and Creative Circle chairperson, recently travelled to the Caribbean as a One Show 2023 judge Here she shares her One Show Caribbean adventure and some of the lessons she learnt there. The One Show Creative Week starts next week, Monday 15 May and culminates on Friday 19 May, with the Gala Celebration in New York. Best advertising in the world I have been privileged to judge the One Show once before, in lockdown on my couch.
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