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Rob Shapiro on Muck Rack

Rob Shapiro

New York
Covers:  business strategy, technology, sports, social media, minnesota timberwolves
Doesn't Cover: medicare, weather, movies
Product @tropicapp

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Contact Rob, search articles and posts on X, monitor coverage, and track replies from one place.

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Rob Shapiro’s Biography

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VP of Product Strategy at Muck Rack. I work on growth, strategy and leading teams that launch products to make PR teams and journalists more effective.

Rob Shapiro’s Journalist Portfolio

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Create PDFs to report on your PR campaigns

Create PDFs to report on your PR campaigns

Need to convince your colleagues, boss or client that your PR initiatives are working? Want to show your edit…

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The first tweets from the world's most followed journalists

The first tweets from the world's most followed journalists

The launch of Twitter's #FirstTweet discovery system gives the people of the internet yet another tool to dig…

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The official list of journalists not going to SXSW

The official list of journalists not going to SXSW

It's that time of year again! The legendary (and nearly infamous) South By Southwest is just around the corne…

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Five reasons Gates Foundation's PR team interacts with journalists on Twitter

Five reasons Gates Foundation's PR team interacts with journalists on Twitter

PR teams of the past had one person responsible for monitoring the media. In today's social media-centric wor…

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These journalists will be at #CES2014. Are you following them yet?

These journalists will be at #CES2014. Are you following them yet?

Making the trip to Las Vegas for this year's CES or tuning into the action from afar? Don't miss a beat by fo…

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Hero or Villain: How will Julian Assange be remembered? - Muck Rack

Hero or Villain: How will Julian Assange be remembered? - Muck Rack

Last night, over one hundred Muck Rack members took to the movie theaters for an early, private screening of …

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Interview

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Have you ever used a typewriter?

Yes, but only as a child when pretending to type.

Who's your favorite fictional journalist?

Topher Grace as Eddie Brock. Spiderman 3.

How do you prefer to be pitched on stories?

I like pitches to be short, sweet and to the point. That's why I prefer my pitches from Muck Rack.