Rob Anthony

This post is one in a series on the business of sports, curated by Hult professors Tom Sullivan and Rob Anthony and leading up to the 2026 FIFA World Cup. The content series highlights the intersection of business and the global sports industry, and what they can learn from each other. Beyond the Logo: Creating Authentic Value in Sports Sponsorship Rosa Santos and Prof.

This blog post is one in a series on the business of sports, curated by Hult professor Tom Sullivan and leading up to the 2026 FIFA World Cup. Hult is an emerging educational leader on the topic with the launch of our Sports MBA, in partnership with the renowned Barça Innovation Hub. The series highlights the intersection of business and the global sports industry and what they can learn from each other.

When people hear the term “Courage,” they almost immediately define it as acts of bravery while recalling a few stories supporting this definition. Perhaps David defeating Goliath in battle is most prominent story. Perhaps valiant stories about soldiers from the two world wars come to mind. While “courage” certainly implies acts of valor, it includes much more. To help effectively define “courage,” I want to clarify what it is not. Courage is not a trait that some possess and some do not.