Rob Beeler

*Editor’s Note: *[*Bryan Szekely*](https://www.linkedin.com/in/bszekely/)*, Head of Ad Strategy- *[*Sigma Software*](https://sigma.software/)*, was a keynote speaker at the DanAds Summit in October 2024. He provided so much information so quickly, we asked him to translate his presentation into an article.* The digital advertising industry has a knack for jumping on the latest buzzword bandwagon, fully embracing each year’s trend.

Editor’s note: this is a living document. We encourage everyone to contribute ideas and corrections to this article and we’ll update it accordingly. Contact support@beeler.tech with your input. That thought kept rolling around my head while I listened to Grouchy Greg Watkins, Founder of AllHipHop.com, speak on a panel about his brand safety issues.

There’s a perception that triathletes, aside from being crazy, are loners, isolated away from others while competing in three different disciplines. While there is a strong individualist component to the sport, the truth is that no one ever succeeds alone. This is especially true of the single-player sports. These athletes could not accomplish what they set out to do without a supportive team of trainers, coaches, family, and fellow athletes.