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Rob Calvert on Muck Rack

Rob Calvert

Miami
As seen in: Product Coalition
Professional Smart Ass, Goofy Radio Guy, and Knower Of All Things Stupid and Useless...formerly of The Paul Castrovo Show, The John DeBella Show and others
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Articles by Rob Calvert

Building or re-building your MVP? Focus on one thing; delivering an outcome to the customer

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By Rob Calvert, Startup Lessons, Jay Stansell
| Product Coalition
Photo by Yu Hosoi on Unsplash Foreword: I’ve written this article for anyone who has used the term ‘MVP’, but is yet to have repeated success with launching them and scaling beyond a first few customers. The talk around MVPs has got very complicated. “It should be minimal yet valuable”. “It shouldn’t scale”. “Just reduce the non-essential features”. All of this are true, but they just describe what an MVP looks like. They — and most articles — miss the core reason why an MVP exists in the first place.
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Startup Launches, Bundled Assumptions and Failure

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By Rob Calvert, Jay Stansell
| Product Coalition
Most of us in the startup community have embraced the principles of Lean product development and MVPs. Despite this, most startups still flatline or fail after their MVP has been released. That begs the question; why? Startups are complex, so there’s many factors at play. Timing certainly comes into it. The quality of the team is important too. As is getting right balance between time spent on product development and developing your distribution.
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How to Live by Product Principles, and Improve Your Process

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By Rob Calvert, Jay Stansell
| Product Coalition
Most people reading this will know the product development principles they want to live by. Outcome focussed, guided by data, experimental, a focus on learning…the list goes on. But knowing the principles is only the first step though. The second step — living by them — is more difficult than it first seems. How many times have you launched a new product or feature and realised you could have validated it far sooner, and far easier?
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