Rob Carter on Muck Rack

Rob Carter

As seen in: Angling International, Color Research & Application, PLOS, PLOS ONE, MDPI, The Drum, Towards Data Science, Belmont Citizen-Herald, Concord Journal, Lexington Minuteman, The News & Observer and
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Articles

Rob Carter: China is building global brands – don’t believe angling is different

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By Rob Carter
| Angling International Verified
What does a story from professional basketball have to do with angling? Or more significantly if you work for a tackle brand in the USA or Europe, what does it have to do with your business? Your answer might be: nothing. But the truth is: everything. The news this month that US basketball superstar Steph Curry has just signed an endorsement deal with Chinese sportswear giant Li-Ning confirms a shift in the strategies of Chinese businesses – and demonstrates where power is heading.
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EFTTEX: Meet the OEM supplier who has already tested your next line

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By Rob Carter
| Angling International Verified
Plastools says it has two advantages over line suppliers competing with it for business in Europe: its location in northern Italy that puts it within a convenient two-hour flight of most of its customers, and an owner completely at home on the riverbank.
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Rob Carter: We are launching on Substack to reach anglers

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By Rob Carter
| Angling International Verified
Over the past few months, I’ve been working on a new project that reflects a significant shift in the way the angling trade now communicates with its audience. The result is that Angling International will be launching a Substack. If you are not familiar with the platform, it is where expert journalists provide content for a niche audience.
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