The idea for the Welcome to Jamrock Reggae Cruise came to life in an unlikely place—Damian “Jr. Gong” Marley’s manager, Dan Dalton, was relaxing in his hot tub, burning a spliff, when inspiration struck. “What if there was a cruise — five nights from Miami to Jamaica — with all your favorite dancehall acts, reggae artists, selectors, and sounds?” he pondered. There were already Blues cruises and Rock & Roll cruises, so why not reggae?