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Articles by Rob Lambrechts
Pereira O'Dell, la emoción de embarcarse en un viaje fantástico
Pereira O'Dell, la emoción de embarcarse en un viaje fantástico Autores: Sergi Nebot, Rob Lambrechts Localización: Ctrl: control & strategias, ISSN 1578-4967, Nº. 718 (Febrero), 2024, págs. 12-17 Idioma: español Texto completo no disponible (Saber más ...) Resumen Pereira O'Dell es una de las grandes agencias independientes del panorama internacional.
A Digital Marketer's Action Plan: 4 Tips for Navigating a Crisis
The spread of COVID-19 across the world has left a wake of uncertainty: Many workers have been sent home, schools have been closed, and flights have been canceled. There are no easy answers to the challenges created by this uncertainty. Still, companies need to find a path forward. The effect that this crisis will have on the economy is still unknown, but in digital media there are a few actions that marketers can take to help mitigate the impact.
A Call to Action for Intersectional Gender Parity in the Creative Sector
In the wake of International Women's Day, we are confronted with the harsh reality that the pace of change in advertising can be glacial. While there is an abundance of interest in driving inclusivity within teams and through creative output, substantial barriers exist between that drive and the current reality.
How to Measure Brand Strength Without Investing $250,000
Companies and executives across a range of industries have at least one thing in common: a need to understand the strength of their brand. It's an essential line item on any executive's agenda because it is a great way to identify your strengths, long-term challenges and audiences your message doesn't resonate with.
Hope for the Unemployed From an Overlooked '80s Song
In 1986, Peter Gabriel released an album called So. Featuring such hits as "Big Time," "In Your Eyes" (remember Lloyd Dobler and the boombox?) and the MTV-friendly "special effects" of "Sledgehammer," it's still considered one of the decade's best, most innovative albums. But my favorite track from So was a relative B-side: "Don't Give Up," a duet with the hauntingly sublime English singer-songwriter Kate Bush.
Google Has Killed Your Performance Marketing Spend. Now What?
It's entirely possible that the highly touted promise of 1:1 digital performance marketing just died at the hands of a Google press release about the company's plans to do away with cookies by 2022. "Die" might be a slight exaggeration (as we all know, nothing in advertising ever really dies), but Google's new privacy policies will significantly impact the effectiveness of hyper-targeted digital advertising.
Just When I Thought I Was Out, Agency Life Pulled Me Back In
When I found out I was pregnant with my daughter several years back, I did what a lot of people with families do: I left agency life. I wanted a job that would allow me to go home in the evening and see her without feeling like I was letting my colleagues down. Plus, to be completely honest, I was a little disillusioned by what I saw going on around me. I was disappointed by the lack of female leaders in the industry, as well as the bullying, sexual misconduct and harassment, and lack of diversity.
What the Unibeaver Hot Dog Taught Me About Creativity
"What's this? I asked with a practiced blend of dread and curiosity, as I pulled a mystery item from my 10-year-old son's backpack. It was wrapped in newspaper and heavy, but on the plus side, didn't seem either alive or rotting. He smiled proudly. "Open it." So I did. It was a ceramic … colorful … what the hell was it?
How Running Helps Me Creatively
I haven't always loved to run. Growing up as an athlete, running was the thing you had to do to get to play lacrosse or soccer or basketball or whatever I was playing that season. I don't run because I'm good. I'm not fast. I'm not graceful. In fact, I often compare my running style to an old diesel engine. It takes a little while to get going and can run forever, but it's NOT a pretty process.
Nieuwe toekomststrategie na familiale overdracht
Eric Banden is een solide familiebedrijf dat enkele jaren geleden de officiële overgang van de tweede naar de derde generatie maakte. Al stond die derde generatie officieus al een hele tijd aan het roer. De overdracht bleek het ideale moment om een nieuwe toekomststrategie uit te tekenen en onderlinge afspraken op papier te zetten. De oudste facturen bij Eric Banden dateren van 1959. In dat jaar startte grootvader Lucien Lambrechts samen met zijn zoon Eric een zelfstandige garageactiviteit.
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