In wishing everyone a Happy Christmas, for Sunderland supporters a couple of decent results would be more than welcome, as would a new face or two to lift things once the transfer window opens. Half a century ago, Christmas week didn’t just see two First Division derbies with Newcastle, it also brought the signing of the man who five-and-a-half years later would score the winning goal of the 1973 FA Cup final – Ian Porterfield.
Christmas shopping may be occupying everyone at the moment but it will be the January sales that could be costlier for Sunderland. Time will tell whether Chris Coleman finds any shiny new coins in his Christmas stocking, but regardless of any newcomers the club may be able to bring in it could be the loss of Lewis Grabban that would affect the Black Cats the most.
Sunderland’s FA Cup final in 1973 and Jackie Milburn’s first-minute Wembley goal in 1955 are among the North East’s greatest sporting moments. But while the region revolves around the highs and lows of the giants of Wearside and Tyneside, from time to time communities within those areas have their own moment in the limelight. The much vaunted ‘Magic of the Cup’ can materialise at any club however big or small.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".