Reynolds Mackenzie, the OPEN Health group's specialist PR agency, has appointed former Ogilvy Healthworld UK group chief Matt de Gruchy to the newly created role of CEO. Working with agency founder Eva Reynolds, who moves into the role of chair, de Gruchy (pictured above) will lead the agency's teams in London and Marlow. He said: "I am hugely excited to join the talented team at Reynolds Mackenzie (RM) in this exciting time for the agency.
PRWeek's series on social media managers talks to those responsible for online customer relations at some of Britain's biggest brands. This week, fizzy drink and Scottish 'national treasure', IRN-BRU... It's hard to think of another product so synonymous with it's founding nation as IRN-BRU is with Scotland. With this kind of iconic status comes great responsibility, and a recent recipe change has provoked a strong reaction among 'Bru fans'.
PRWeek UK picked its top PR and comms campaigns from January and nearly 1,000 people voted for their favourite. Find out the winner below...A mouthwatering contest between PRWeek's five favourite campaigns in January was won by Greggs, with its Valentine's dinner offer receiving 361 of the overall votes. PR agency Taylor Herring helped the popular high-street baker gain widespread coverage for the campaign.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".