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Rob Wu on Muck Rack

Rob Wu

Verified
Raleigh
As seen in: Spectrum News, Spectrum News 1 Central NC, Spectrum News Coastal NC, Hubspot Blog, wikiHow, ZDNet, VentureBeat, Business 2 Community, Social Media Examiner, NewsBreak, Spectrum News 1 Charlotte, Spectrum News Triad, KRIV-TV (Houston, TX) and
News Anchor at @SpecNews1RDU + @SpecNews1Triad I layovers at @FOX26HOUSTON @WXII
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Articles

Fundraising systems self-assessment: Is your nonprofit’s infrastructure helping you grow?

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By Rob Wu Verified
| Cause Vox
Most nonprofits do not set out to build disconnected fundraising operations. It usually happens gradually as new needs emerge. A donation platform is added to improve online giving. An event tool solves registration. An email platform supports communications. A CRM stores donor records. Spreadsheets begin filling the gaps between systems. Individually, each tool may work well enough. The bigger challenge is what happens between them.
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What to Set Up Before Launching a Peer-to-Peer Campaign

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By Rob Wu Verified
| Cause Vox
When nonprofits talk about peer-to-peer fundraising, the conversation usually starts with campaign goals. How much do we want to raise? How many participants do we need? What should the fundraising pages look like? What incentives should we offer? These are reasonable questions. They are also why many organizations underestimate what makes peer-to-peer fundraising valuable in the first place. A successful peer-to-peer campaign certainly raises money.
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The Future of Fundraising is Connected

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By Rob Wu Verified
| Cause Vox
For most of the past two decades, nonprofit technology evolved around individual fundraising transactions. Organizations adopted one platform for online donations, another for event registration, another for peer-to-peer fundraising, another for email marketing, and another for donor management. Additional systems were layered on over time to support auctions, volunteer management, recurring giving, reporting, sponsorships, and campaign analytics. Individually, these decisions often made sense.
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