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Rob Schaefer on Muck Rack

Rob Schaefer

Verified
New York
As seen in: Sports Business Journal, The Athletic, Sportsbook Wire, Yahoo Finance, Fortune, NBA.com, Baltimore Business Journal, Boston Business Journal, Chicago Sun-Times, Cincinnati Business Courier, Cleveland Business Journal and
tech/racket sports reporter @SBJ • as seen @NBCSChicago NBA.com @TheAthletic @suntimes_sports @FortuneMagazine @ringer • 📩 rschaefer@sportsbusinessjournal.com

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Articles

Business storylines to watch at the 2026 U.S. Open

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By Rob Schaefer Verified
| Sports Business Journal Verified
1. Fan Week keeps growing The USTA continues to bill the U.S. Open as a three-week event on the strength of its robust slate of “Fan Week” programming, when the grounds are free to enter and qualifying matches are played. New for this year: • The USTA stretched its tendrils even further than three weeks by hosting a Lumineers concert at Louis Armstrong Stadium on Aug. 21 to kick things off.
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IBM adds U.S. Open app features for 2026

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By Rob Schaefer Verified
| Sports Business Journal Verified
As part of its longstanding sponsorship of the U.S. Open, IBM annually rolls out technology innovations within the tournament’s mobile app and other digital channels. For 2026, IBM VP/Global Sports & Entertainment Partnerships Kameryn Stanhouse said the focus is on bringing fans “closer to courtside” through the addition of new metrics and personalization features.
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Big Ten Network rolls out enhancements to B1G+ streaming app

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By Rob Schaefer Verified
| Sports Business Journal Verified
Ahead of the 2026-27 college football season, Big Ten Network has rolled out several new design and technology elements within its B1G+ streaming service app.
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