Robert Andrews on Muck Rack

Robert Andrews

  • Freelance Senior Reporter, Beet.TV
  • Senior Editor, Content and Editorial, Zyte
Cardiff
As seen in: Beet.TV, The New York Times, Arthritis & Rheumatology, Daily Mail, MSN UK, Nature, The Guardian, The Telegraph, PLOS ONE, Soundcloud, The London Standard and
Editorial for media & tech eg @Ovum @eMarketer @Guardian @Beet_TV / Dir content @ClarityPR / Adviser @Ofcom / Trustee @ChapterTweets / Ex @paidContent editor

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Articles

Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things

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By Robert Andrews
| Beet.TV Verified
Stacking impressions across platforms might feel like progress. According to one senior research executive, it may actually be the problem. In a media landscape where every platform promises reach and every dashboard overflows with metrics, the real crisis for brand marketers isn’t a shortage of inventory – it’s a confusion of signals.
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Gen Z Wants to Be Part of the Journey, Not Just the Destination

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By Robert Andrews
| Beet.TV Verified
CANNES, France — You know the old playbook of showing consumers product ads on white backgrounds and hoping for the best? Apparently, younger shoppers want immersion, personalization, and the thrill of discovery – not a sterile transaction. With 80 billion monthly searches on its platform – half of which carry commercial intent – Pinterest finds itself at the center of that trend, where inspiration and purchase increasingly blur into a single experience.
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Bad Streaming Ads Hurt Brands More Than Platforms, Omnicom Warns CMOs

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By Robert Andrews
| Beet.TV Verified
CANNES, FRANCE — When viewers suffer through a poorly targeted or repetitive ad on a streaming service, they don’t blame Netflix or Disney. They blame the advertiser. That is driving a wave of creative personalization deals between Omnicom Media Group and major streaming platforms, as the agency holding company races to solve what it sees as a “negative reach” problem plaguing connected TV. The stakes are high.
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