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Robert Andrews on Muck Rack

Robert Andrews

  • Freelance Senior Reporter, Beet.TV
  • Senior Editor, Content and Editorial, Zyte
Cardiff
As seen in: Beet.TV, MSN UK, The New York Times, Arthritis & Rheumatology, Daily Mail, Nature, The Guardian, The Telegraph, PLOS ONE, Soundcloud, The London Standard and
Editorial for media & tech eg @Ovum @eMarketer @Guardian @Beet_TV / Dir content @ClarityPR / Adviser @Ofcom / Trustee @ChapterTweets / Ex @paidContent editor

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Articles

Retail Media’s Fragmentation Problem Is Finally Getting Fixed, WunderKIND Says

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By Robert Andrews
| Beet.TV Verified
The walls around retail data are starting to come down – and the timing could hardly be better. With U.S. omnichannel retail media ad spending projected to reach $71.67 billion in 2026, according to an eMarketer forecast, the pressure on the industry to make that inventory more accessible and scalable is pretty great. But recent moves suggest the pipes are being laid.
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How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics

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By Robert Andrews
| Beet.TV Verified
CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective tissue between media and creative, between impressions delivered and outcomes actually achieved. And for Mastercard, it has already started to reshape how the brand allocates spend and briefs agencies.
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Nextdoor’s CRO Says Self-Serve Ads Are Stickier Than They Look

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By Robert Andrews
| Beet.TV Verified
AMENIA, NY — When a small business owner wakes up and logs into an ad platform before their morning coffee, the platform has become infrastructure, more than just a marketing tool. That’s a shift Nextdoor is banking on as it pushes deeper into self-serve advertising.
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