On leaving Ormsby Street recently following a buy-out, as I looked at in my previous diary entry, I was faced with the big question of “what next?” after exiting a business. You spend all your time and effort on heading towards a goal, which in the case of Ormsby Street was build a team, re-build a product, test, learn and development, and ultimately sell the business. And then you reach your goal and all of a sudden you need something else to focus on.
You’ve gone to the effort of writing a job description, creating some online adverts or engaging a recruiter to find you someone, but have you really thought through who your business needs? "Of course” I hear you cry. “Why would we bother doing all those things if we didn’t know what we needed to recruit for?”But I hate to break it to you. There are many businesses who start the process of recruiting, only to change their mind about what they want half way through the process.
Following the recent purchase of my last company I’ve been spending a bit of time talking to other businesses about working with them and it’s been quite surprising how much the businesses have focused on what I can do for them and not what they can do for me. Yes, if you’re looking to hire someone to come and do some work for you, absolutely you need to find out if they can do the job.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".