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Articles by Robert Louw
Xponential Fitness Teams Up With Lululemon Studio
Xponential Fitness, the largest global franchisor of boutique fitness brands, has partnered with multinational athletic apparel retailer, lululemon, to debut workouts across four brands – Pure Barre, Rumble, AKT and YogaSix – on lululemon Studio. This partnership highlights the fact that customers are still craving digital and hybrid fitness options.
“In-demand” Virtual Offerings
Here, two industry leaders share virtual offerings they’ve implemented at their facility that other clubs can use as profit centers. The COVID-19 pandemic propelled the digital fitness market forward. According to Allied Market Research, in 2019 the minority of Mindbody app users used livestreams (7%) or pre-recorded videos (17%) to workout. However, during the COVID-19 pandemic about 75% are using livestream video workouts and about 70% are exercising with pre-recorded workout videos.
Hybrid Program: A Consistent Experience Whatever the Touchpoint
Robert Louw, the chief growth officer for Wexer, shares tips on how to offer a successful hybrid program. Let’s start by addressing a common misconception. A hybrid fitness model doesn’t mean in-club over here, digital over there. Fitness consumers aren’t choosing either/or. They’re doing both, almost interchangeably, depending on their needs and schedules each day.
Fit-Tech: Your Journey Starts Here
Robert Louw November 6, 2020 Your fit-tech journey isn’t a sprint. We are all, even the most digitally advanced among us, just at the beginning of our fit-tech journeys. Change will continue to happen and clubs must be ready to stay the course. Far from a once and done dash to the finish line, digital transformation is a journey of continual learning and evolution. It is a marathon, not a sprint. That being said, change is coming fast and clubs must respond fast.
Magic and mysteries in the kidneys
Getting a better understanding of how water and salt interact with proteins may have critical implications for our understanding of biology. (Delwyn Verasamy, M&G) With great magic tricks, we can pay special attention to every part of a magician’s performance and try to recreate it at home, but fail. In the same way we can study the kidney in a laboratory and try to recreate the flow of substances inside it with a computer model.
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