One of the most engaging, illuminating, and popular books of last year, Robert Moor’s beautiful, evocative On Trails: An Exploration (Simon & Schuster), is now in paperback. And he, whatever trail it is that gets him here, visits Elliott Bay this evening. “Stunning … a wondrous nonfiction debut.
To the uninitiated it can be hard to understand why anyone would go hiking. Today’s fleece- and Gore-Tex–clad masses may take for granted the attraction of spending weekends doing what, for most of human history, qualified as grunt work: trudging through the wilderness, surrounded by dangerous animals, a heavy pack on your back. Earlier advocates had to be more candid. “This is very hard work for a young man to follow daily for any length of time,” wrote John Meade Gould in a popular guide in 1877.
In his 61st year on this Earth, the man who calls himself Nimblewill Nomad left home and walked a very long way through the mountains – about 10 million steps, he estimates, or 4,400 miles. Then, he took another, even longer walk. And then another one. And then another. Soon, he had given away almost all of his money and taken to walking almost year-round, roaming the post-industrial wilderness of North America in what he called “a desperate search for peace”.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".