PRWeek UK picked its top festive PR and comms campaigns from 2017, and nearly 800 people voted for their favourite. Find out the winner below...A much-anticipated contest featuring PRWeek's five favourite festive campaigns was convincingly won by frozen food supermarket Iceland. Its tongue-in-cheek campaign, which hits on the trend of families filming each other unwrapping Christmas presents, garnered 410 of the 762 votes cast.
Great Ormond Street Hospital has launched a virtual reality (VR) Christmas campaign that explores life on the ward for children, narrated by The Hobbit actor Martin Freeman. The campaign film (see link below) is designed to offer a unique insight into the hospital and follows the children, who are receiving dialysis treatment, as they play a Christmas game on the ward. Great Ormond Street Hospital (GOSH) said the campaign was part of a fundraising drive aimed at corporate partners and companies.
Noughties boyband Blue has renamed itself Green in a mockumentary designed to help raise awareness of energy provider npower's 'Go Green' tariff. The film (below) follows the group, whose hits include 'All rise' and 'Breathe easy', as they undergo an unconvincing transformation, led by their new manager - band member Anthony's 'uncle'. The aim is to create the world's first "sustainable energy boyband", the manager says.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".