Rep. Ron Paul waits to speak at a news conference in April in Des Moines, Iowa. Charlie Neibergall/AP hide caption toggle caption Charlie Neibergall/AP Rep. Ron Paul waits to speak at a news conference in April in Des Moines, Iowa. Charlie Neibergall/AP NPR has been profiling some of the Republicans who are considering a presidential run in 2012, to find out what first sparked their interest in politics. Read more of those profiles.
We returned from vacation this week and it felt like the world as we know it was about to end. We're not talking about nuclear war or natural disasters. (Although there is that, too.) We're talking about the approaching economic abyss. Amid the hustle and bustle of the summer, Congress has somehow neglected to perform the basic job of passing essential legislation that keeps the U.S. economy going.
Episode 628: This Ad's For YouIn the early 1960s, the ad world had a one-size-fits-all philosophy. Black people, white people—they all saw the same ads. And while that sounds egalitarian in theory, it often led to hilariously inappropriate ad copy, like: "1842. It was a very good year for beer drinkers. "As Tom Burrell points out, it wasn't really a good year for black people in the U.S., many of whom were still enslaved. Tom Burrell was the first black man in Chicago advertising.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".