Robin McLaughlin

As artificial intelligence (AI) has become more available and prominent for consumers, hoteliers should consider how their hotels get recognized by large language models (LLMs). Consumers are increasingly using LLMs like OpenAI's ChatGPT, Google's Gemini, and Microsoft's Copilot to plan their travel, including finding hotels to book for their trips.

In recent years, the U.S. supply chain has experienced much fluctuation, from global shipping delays and rising costs to shifting consumer demands. Hotels have felt the ripple effects of this unpredictability at every turn. What once was a behind-the-scenes effort has now become a top priority: Procurement teams need to balance cost pressures associated with the supply chain with the need to deliver on essential guest experiences.

In recent years, the U.S. supply chain has experienced much fluctuation, from global shipping delays and rising costs to shifting consumer demands. Hotels have felt the ripple effects of this unpredictability at every turn. What once was a behind-the-scenes effort has now become a top priority: Procurement teams need to balance cost pressures associated with the supply chain with the need to deliver on essential guest experiences.