Robin Good
(He/Him)
As seen in:
da Brand a Friend,
Medium,
Substack,
Product Hunt,
Matador Network,
Dialnet - Universidad de La Rioja
Covers:
thought leadership, positioning, communication strategy, content curation, information design
Doesn't Cover:
enterprise tech
I help experts and small firms show why their expertise is different and worth paying for - robingood.com
Interview
What was your first job as a journalist?
Chief editor of a desktop printed daily newspaper circulated during a multiple day event at Giardini Naxos, Sicily, Italy.
Have you ever used a typewriter?
Yes.
How is social media changing news?
Moving the distribution and interpretation level downstream.
Who's your favorite fictional journalist?
None.
What does it mean to be a journalist?
"Being a journalist" means practicing curation, interpretation, and visible judgment as a form of editorial authority.
What's the funniest news-related #hashtag you've seen?
I don't pay attention to hashtags.
How do you prefer to be pitched on stories?
Share with me what you have discovered and why it matters to me specifically.
What tools and software do you use to do your job?
Google suite, Claude, ChatGPT, Supercut, Fathom.video, Audacity, Clipgrab, Telegram, DJay, StackContacts, Writestack, Obsidian, My Curator, .
What's your favorite social network?
Substack.
Who do you wish followed you?
No such desire.
Why did you become a journalist?
I became a journalist because I believe in editorial responsibility, verification, contextualization and making explicit the reasoning behind what you present to an audience.
Did you work for your high school newspaper? If so, what did you do there?
No
What story are you most proud of writing or working on?
The emergence of deep curation, meta-curation, liquid content, knowledge infrastructure, paradata and thinking in public.
What advice can you offer to aspiring journalists?
Look beyond writing new articles. The future is about transparency, thinking in public, creating knowledge infrastructures, liquid content.
When's the best time to pitch you?
Anytime.
What's the best pitch you ever got?
Send your readers away! (Robert Scoble)
What's the worst pitch you ever got?
We are the best. Come with us.
What's your favorite drink?
Water
When you're not at a computer, where are you most likely to be?
Under the sun, exercising, playing, sparring, dancing.
Aside from your own, what's your favorite publication to read?
Techmeme, Delightful by Steve Bryant, Dense Discovery
What's the most common misperception about your beat?
I am seeing as a marketing expert while in reality I am communication strategist and designer.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.