Yesterday, our oldest child celebrated her 18th birthday. I lay awake last night, thinking about how much the world has changed since she was born in the year 2000. One of our biggest worries then was Y2K. We stocked water, food and much more, anticipating the possible implosion of the internet. It’s almost funny now to think about, except it is not. As I lay there last night, I thought about the world that our four kids now live in.
We’ve highlighted the work of Rick Friday here before, the renegade cartoonist who was fired from a newspaper for speaking truth to power. Thankfully, for all of us (except the multinational ag corporations), he got his job back. This morning, he posted this on his Facebook page. What happens when there are no farmers left? And if less than 1% of our farmland is organic, we end up importing the food that Americans want to eat. Food security starts with farmer security.
The last few weeks, I’ve been in meetings with several multinational companies who are now responding to the changing needs of American families. They recognize that demand for organic is no longer a fad or a trend, consumers want transparency and to know what is in their food. Why? Because the health of our families are struggling. Organic is not a trend, because cancer, food allergies, diabetes, autism and Alzheimer’s aren’t trends.
I keep thinking that the other time I have known such a gripping fear is during a life-threatening allergic reaction. And it was life-changing. But all of the affordable epinephrine & organic food in the world will not protect our children from bullets. #MomsDemandAction
For a dozen years, I’ve fought for affordable and accessible organic food and life-saving medication for American kids, especially in schools, but my heart absolutely broke today. None of this matters if they are not safe from gunman and bullets in schools. #EnoughIsEnough
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".