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Robyn Thompson DeSantos on Muck Rack

Robyn Thompson DeSantos

As seen in: HousingWire
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Articles

Cold call cost-per-deal benchmarks are leaving out most of the math

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By Robyn Thompson DeSantos, Tracey Velt Verified
| HousingWire Verified
Cold-call cost-per-deal benchmarks are leaving out most of the math. Have you ever thought really deeply about the true cost of having people book appointments for you from the leads you are generating? A lot of team leads and brokers ask me about ways they can best ensure they get the most profit out of their businesses and about the cost of to get appointments booked. Most people believe it is only the ISA’s salary.
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Cost per lead vs. cost-per-closed deal for real estate teams

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By Robyn Thompson DeSantos, Tracey Velt Verified
| HousingWire Verified
I talk to a lot of team leads and most can quote its response time. Under five minutes. First to call wins. I understand why. Most of the industry is terrible at it. A Harvard Business Review audit back in 2011 found the average first response to an online lead took about 42 hours, and approximately 23% of companies never replied at all. Real estate was even worse.
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