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Robynn Farrell on Muck Rack

Robynn Farrell

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Definition, Value & Power of a T-Shaped Marketer

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By Robynn Farrell
| CLX Verified
With the rapid expansion of digital marketing channels, marketers have to adapt by broadening their skill sets. While having a single area of expertise was once the norm, in the modern market, the norm simply won’t cut it. As growth expectations increase and budgets shrink, brands lean toward T-shaped marketers. Why? Having a team of 30 specialist marketers on board isn’t just impractical, it’s not strategic either.
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