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Articles by Roger Boss
On-premises vs. Cloud: Differences, Benefits, and Risks
Choosing between cloud or on-premises data storage isn’t so simple. Each has its pros and cons. Consider factors such as compliance, ease of use, security, and resilience in your decision-making process. While it’s tempting to compare the pros and cons of cloud versus on-premises IT, such comparisons oversimplify the issues. To begin with, deciding whether to manage data in-house or in the cloud has never been a binary choice.
Downtime Will Cost You: Why DRaaS Is No Longer Optional
Unforeseen disruptions like natural disasters, cyberattacks, or hardware failures can pose a significant threat to companies and their financial and reputational health. Investing in disaster recovery as a service (DRaaS) can help businesses stay resilient. In today’s digital economy, constant uptime is crucial to maintaining productivity, revenue, and customer trust.
Let’s Read between the Lines with Vendor DRR Guarantees
While DRR guarantees may seem like a good deal, it’s important to look closer and test a vendor’s storage efficiency technologies against your actual applications, data, and workflows. Flash allowed storage efficiency technologies like compression, deduplication, and others to be used in enterprise application environments with minimal to no performance impact and significantly improved TB/watt efficiency.
Avoid Tricks and Treat Yourself to Energy-efficient Storage
While a storage system may appear to be an energy-efficient solution in a benchmark, the actual performance may differ when it’s scaled to meet the specific needs of a business. A more comprehensive approach that looks at right-sizing the solution for performance, energy efficiency, space optimization, and long-term reliability is needed.
As Smart Power Grids Generate a Surge in Data, Utilities Look to Storage to Succeed
Advanced metering infrastructures (AMIs) collect and analyze data that utility companies use to improve efficiency, system performance, and customer experiences. As climate change puts energy security at risk, utility companies around the world are turning to new technologies to drive efficiencies while also keeping up with customer expectations. This includes smart grid initiatives that allow the collection and exchange of information between utility companies, energy suppliers, and customers.
Don’t Fall for the Mockolate
A disappointing chocolate bar experience inspired a comparison between Pure Storage’s genuine Evergreen//Forever™ subscription and competitors’ lesser imitations. While Pure Storage delivers seamless upgrades and lasting value, rivals like Dell, HPE, and NetApp offer similar programs that fall short—serving “mockolate” versions of our original concept. Choose the real deal, not the imitation.
Non Disruptive Upgrades: The Pure Storage Ship of Theseus
With FlashArray, upgrades can be done non-disruptively in just one to two hours, providing both technical and financial benefits to organizations. The Ship of Theseus Paradox asks the question: If every part of a ship is replaced over time, is it still the same ship? Establishing the identity of anything is tricky because physical presence is not necessarily tied to what something represents. Material construction and identity are two separate variables. Could the same be true for FlashArray™?
Cisco Live
The new release of Cisco UCS X-Series, managed with Cisco Intersight, provides tighter integration between Pure and Cisco technologies. And that makes FlashStack even more powerful.
Investing in Our People: A Look Inside Pure Storage's Career Week 2024
Employees are the lifeblood of any organization, running every aspect of the business. We recognize the undeniable value and expertise our employees bring to work every day and strive to create an environment where they can advance their careers and thrive professionally. As a Great Place to Work-certified company, we are committed to being a talent magnet where we attract top talent that not only wants to work for us but plans to stay.
Unlock a Cloud-like Purchasing Experience with the Flexibility and Cost Efficiency of Universal Credits
Pure Storage’s Universal Credits offer a unique approach to storage procurement and consumption, providing greater flexibility and TCO advantages. By committing spend upfront and enabling the on-demand activation of services, Universal Credits ensure efficient resource usage, streamline operations, and enable predictable budgeting across Evergreen//One, Pure Cloud Block Store, and Portworx. In today’s fast-paced digital world, change isn’t only inevitable—it’s constant.
Reducing Cybersecurity Risks with NIST CSF 2.0
Created by the National Institute of Standards and Technology (NIST), the Cybersecurity Framework (CSF) is a set of guidelines designed to help organizations reduce cybersecurity risks and bolster their defenses. The National Institute of Standards and Technology (NIST) Cybersecurity Framework (CSF) is a set of cybersecurity standards, guidelines, and best practices created to help organizations understand security risks and improve their defenses.
Announcing Zero Move Tiering for FlashBlade
Zero Move Tiering for FlashBlade delivers two different performance classes of storage from the same array. This innovative approach to data tiering eliminates the costly burden of managing multiple systems for the same results. We’re excited to announce the release of Zero Move Tiering (ZMT) for FlashBlade®—an innovative and simplified approach to delivering two different performance classes of storage from the same array.
Leave Legacy behind with the Pure Storage Platform
To meet the challenges of tomorrow, organizations need a platform designed for the future. The Pure Storage platform delivers a consistent, as-a-service platform with the simplicity, performance, and security this new era of data demands. Nostalgia is a powerful emotion. Based on the surging popularity of the once-dead vinyl format for music, Polaroid cameras, or even the resurgence of baggy, loose-fitting jeans from 20 years ago, the past has never seemed more present.
5 Steps to Reduce Your Data Storage Headaches
Organizations face significant challenges when it comes to managing their IT environments, particularly in this age of AI. With the right strategies and solutions in place, they can tackle these issues and drive innovation and success. In today’s data-centric business landscape, leveraging analytics and insights is crucial for driving innovation and making informed decisions.
From Hurricanes to Crime: Overcome Real-world Challenges with This All-flash Data Platform
Businesses today encounter many challenges. Pure Storage, an all-flash data platform, delivers the speed, performance, and reliability they need to help them tackle these hurdles and achieve their objectives. Most people think that talking about data storage is as exciting as watching paint dry. But you and I know that data storage is exciting. Because how well your storage solution performs impacts how well the organization performs. That’s a lot of excitement—and responsibility.
Telco Dial Tone: What’s Old Is New Again
Reliability is critical for telcos. With proven 99.9999% availability, FlashArray delivers both the reliability and simplicity telcos need to provide reliable and efficient services to their customers. Pure Storage is a provider of data and software solutions to over 150 service providers globally. Pure Storage also supplies all 10 of the top 10 largest telcos (if you exclude Chinese mobile providers who don’t buy from American companies).
Security Pros Share the Secret to Data Resilience
In a recent Tech Talk, experts from Presidio and Pure Storage discussed how enterprises can take advantage of their increasing amount of data while keeping it secure. Here’s a stat that might drop your jaw: About 90% of the world’s data was generated in the last two years. “I think a lot of us are trying to figure out how to become better swimmers because we’re all drowning in data,” said Bill Oyler, Practice Director, Professional Services, Data Center at Presidio. The good news?
Resilient Data Protection for Critical Infrastructure of State and Local Governments
Bad actors are targeting critical infrastructure in an attempt to disrupt services citizens rely on. As these threats increase and evolve, state and local governments need to evolve their cybersecurity strategies. Pure Storage solutions can help agencies protect critical infrastructure and get back on their feet quickly after an attack.
Pure//Launch Blog July Edition
Summary We’ve been hard at work making enhancements to the Pure Storage platform to simplify deployments with self-service updates, enhance security and performance, improve cyber resiliency, and much more. We’ve been hard at work making enhancements to the Pure Storage platform to simplify deployments with self-service updates, enhance security and performance, improve cyber resiliency, and much more. At Pure Storage, innovation is in our DNA.
Tackle AI and Cyber Resiliency with Industry-first Innovations
Summary With today’s rapid pace of technological advancement, it's time to fundamentally rethink infrastructure. With advanced automation, intelligence, reliability, SLAs, and security features, the Pure Storage platform is setting new industry standards and helping organizations on their transformation journey.
Pure at Cisco Live: Meet FlashStack and IT’s Newest Superhero
As organizations work to implement complex AI projects, IT administrators are proving to be the critical path that keeps complex IT infrastructures running at maximum efficiency—without being a bottleneck, and in the face of unpredictable workloads and demands. Their value is not to be underestimated. That’s why we’re recognizing them with our own data center superhero:.
Pure1 Release Highlights
Below, find regular updates on the latest Pure1® releases (login required). Discover content related to each release, including the latest software updates, videos, blog posts, and more. Be sure to bookmark this page to access the newest information on Pure1! February 2024 Pure1 Mobile App Refresh Signing in to the mobile app is now easier and even more secure using biometric authentication.
The Threat of AI-powered Ransomware Attacks
Summary AI-powered cyberattacks are more sophisticated and more potent. To combat this increased risk, organizations need to invest in robust cybersecurity defenses, including a tiered resiliency architecture. Alongside its many benefits, AI has also empowered malicious actors to launch increasingly sophisticated cyberattacks, with ransomware emerging as a particularly potent threat.
Experts Weigh In on How to Solve Healthcare IT Growing Pains
Summary Healthcare has undergone game-changing technological advancements that are helping to lower TCO and enable better patient care. Although healthcare institutions face challenges with data security, ransomware attacks, and cloud mobility, Pure Storage can help. Few industries have evolved as rapidly as healthcare. If “data is the new oil” was the writing on the wall for IT-based growth opportunities back in 2010, then healthcare has been perhaps the most forward-looking vertical of them all.
Sports and Data: A ‘Match’ Made in Heaven
Where there are games or sports, there’s data. Lots of it. Whether it’s calculating odds for a wager, gathering biometric data, tracking the outcome of a putt, or capturing a Formula One car’s performance through hundreds of sensors, data has not only transformed how we play sports but also how we watch them.
Perspectives Content | Pure Storage Blog
Perspectives 7 min / Read Post Perspectives 4 min / Read Post Perspectives 5 min / Read Post Perspectives 8 min / Read Post Perspectives 2 min / Read Post Perspectives 6 min / Read Post Perspectives 7 min / Read Post Perspectives 6 min / Read Post Perspectives 6 min / Read Post Perspectives 7 min / Read Post Perspectives 5 min / Read Post Perspectives 7 min / Read Post Perspectives 8 min / Read Post The difference between Pure Storage AIRI and other solutions is of course the Pure Storage...
The Flash Storage-AI Connection, Explained
Summary Data storage plays a critical role in AI’s interlocking pipeline of technologies. But not just any storage will do. When it comes to performance and savings on space, power, and cooling, flash storage has disk beat.
The Storage Architecture Spectrum
This blog on the storage architecture spectrum is Part 2 of a five-part series diving into the claims of new data storage platforms. Click here to read Part 1. One of my favorite quotes of modern times is about language. “Almost everything that we think of as dichotomous is, in fact, spectral.” -John Green We spend so much time trying to put things into categories, and very often, these categories themselves are merely shorthand for much more complicated concepts.
Randomware Shakes Up the Ransomware Game
Summary Randomware is a new kind of ransomware that takes a lighthearted approach to extortion by requesting a random quantity of something amusing like a lifetime supply of marshmallows or a mile of bubble wrap. In the ever-evolving landscape of cyber threats, just when you thought you’d seen it all, along comes Randomware—the ransomware with a sense of humor! Forget the ominous warnings and dark screens. Randomware takes a lighthearted approach to extortion.
8 Questions to Ask Your Security Team
There’s a saying in cybersecurity: “It’s not if, it’s when.” With the odds increasingly in favor of your business becoming the target of online attacks, simply hoping it won’t happen isn’t a great strategy. Wondering if you’re prepared for the “when” scenario against ransomware or whatever new and dangerous threats bubble up in the near future?
Beyond the Firewall: Insights and Strategies from Leading CISOs
What happens when four chief information security officers (CISOs) get together to talk shop? You hear the truth from the front lines—not just the headlines. Recently, Pure Storage hosted a roundtable discussion with four CISOs to uncover the biggest InfoSec challenges facing enterprises today. They also debunked old myths and revealed the solutions they actually need in the heat of an attack. Because—if there’s one thing they agreed on—it’s a matter of when, not if.
Experts Answer 5 Key Questions About AI
Summary The quest to leverage AI may be in full swing, but there are still many questions about implementing, managing, and accessing AI solutions. A recent Pure Storage webinar explored the priorities and challenges organizations face when using AI and how they can overcome them. The quest to leverage AI may be in full swing across many industries, but there are still a truckload of questions about implementing, managing, and accessing AI solutions.
Optimize GenAI Apps with Retrieval-augmented Generation from Pure Storage and NVIDIA
Summary Generative AI (GenAI) is one of the fastest-adopted technologies in history. Pure Storage is working with NVIDIA to bolster the power of GenAI for enterprise AI applications using retrieval-augmented generation (RAG). Generative AI (GenAI) is one of the fastest-adopted technologies in history. But for boardrooms and business leaders to give it serious consideration, it has to prove its worth for enterprise use cases. How will it increase business, innovation, and operational velocity?
2024 Predictions: The IT Trends That Will Transform Business This Year
Digital transformation isn’t just about the technology you invest in—it’s what you do with it. In 2024, the transformation investments made by organizations will have to earn their keep, as IT decision makers from around the globe told us in our 2023 Bredin Research IT Decision Makers Survey. We also learned that many businesses—but not all—are finishing up or at least have a handle on integrating and optimizing their transformational tech.
8 Considerations for Retailers Investing in AI-powered Video Surveillance
Summary Speed, security, and capacity are just some of the things those investing in AI-powered video surveillance must consider. Read on to learn the rest. One might think retailers started the new year feeling festive after wrapping up a robust 2023 holiday shopping season. U.S. Census Bureau data shows that despite the economic drags of rising inflation and interest rates, retail sales during the holidays increased 3.8% over 2022, hitting a record $964.4 billion.
To Lean Into XR, Data Storage Will Have to Come First
Technology is advancing at an extraordinary pace. Once only existing in science fiction, virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies have become an important consideration in today’s digital transformation initiatives. As these extended reality (XR) technologies continue to advance, the opportunities that their applications offer are growing and becoming more valuable.
A Former Hacker Explains How to Fight Ransomware
Cybercriminals are becoming increasingly bold these days, evolving their tactics and attacks as fast as we can evolve our defenses. What if, in the ongoing war against cybercrime, you could get intel on what they’re up to straight from a former hacker? Now you can. I worked with former hacker turned internationally-renowned cybersecurity expert, Hector Xavier Monsegur to create a comprehensive ebook designed to help you create the best defensive plan possible.
Pure Storage and Veeam Partner for Unrivaled Data Protection with Unbeatable Economics
In today’s data-driven world, there’s nothing more important than safeguarding critical information. Now, the partnership between Pure Storage and Veeam has sparked a new era in unrivaled data protection, offering unparalleled security to prevent data loss, minimal downtime during disruptions, and accelerated recovery so you can get back to business faster than ever.
3 New IT Certifications That Will Define the Future of Enterprise Data Management
At Pure Storage, we do things differently. We don’t just sell data storage aimed at solving specific use cases and leave it at that. That’s been the conventional approach to storage for decades.
The Resilience Journey: Transforming EHR Data Protection
The term “backup” had an entirely different meaning to clinicians during the early generations of electronic health record (EHR) systems. Back then, backup meant having enough paper forms on hand for clinicians to manually write patient notes when the EHR was unavailable, which frequently happened with planned downtime. Thankfully, the entire EHR stack’s stability and reliability has improved, but with the tradeoff of increased complexity. Likewise, backups have had to evolve to keep pace.
How to Take Your AI into Production without Breaking the Bank
AI is like any other technology: The more you use it, the better and more helpful it becomes, but also, typically, the more expensive it becomes. Oftentimes, companies fail to consider what they’ll do when their AI projects grow to the point where their total cost of ownership (TCO) starts to greatly exceed the value of the project. AI projects can and usually do start small and from pretty much anywhere.
Pure Simplifies and Accelerates AI Success with AIRI Built on NVIDIA DGX BasePOD
The deployment of AI is a major challenge with many different choices when it comes to technology and infrastructure. Pure Storage pioneered in 2018 the concept of AI-ready infrastructure (AIRI) to simplify AI technology deployments. AIRI® is a proven, validated compute, storage, and network stack that is optimized for AI. We’ve just released a new AIRI reference architecture certified with NVIDIA DGX BasePOD that enables customers to bypass painful build-it-yourself solutions.
For Healthcare IT Challenges, Storage Subscriptions Could Be the Cure
This year’s Gartner IT Symposium/Xpo theme of “Unleash Possibility” was fitting as all of us in IT collectively rebound from an intense few years and recalibrate for what’s next. No industry knows this better than the healthcare sector, which has faced rapid digital transformation and tight budgets, all while striving to improve patient outcomes.
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