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Roger Dooley on Muck Rack

Roger Dooley

  • Contributor, Forbes
  • Host, The Brainfluence Podcast
Austin
As seen in: Forbes, Apple Podcasts, LinkedIn, Medium, Yahoo Canada, Yahoo News Australia, Yahoo News Malaysia, Yahoo News UK, Hubspot Blog, Yahoo Finance, Yahoo Finance Canada and
Covers:  neuromarketing, customer experience, consumer neuroscience, behavioral science, marketing, digital marketing, employee experience, market research, innovation
Doesn't Cover: health, mental health, anything not specifically listed above
Author of The Persuasion Engine (May '26), Friction & Brainfluence, keynote speaker, marketing futurist, Forbes contributor, Neuromarketing, Behavioral Science
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Roger Dooley’s Biography

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.