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Articles by Roger Maftean
7 Tips for Building a Knowledge Base to Wow Your Customers
The core of a successful business is not customers. It’s customers who are empowered. The newest customer support trend is to entrust your user base with solving problems themselves. And one of the most common forms of promoting self-service is giving customers access to immediate and unlimited information by building a knowledge base.
Can't Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]
You don't need magic. You need to apply basic principles, test your results and see what works best. Editor’s Note: To learn more about the latest technology solutions that can boost your content marketing success, join us at Content Marketing World Conference and Expo, Sept. 3-6. Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit?
Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit? Perhaps. But you don’t need magic to make your visitors convert. You need to apply basic principles, test your results, and see what works best. In this post, you’ll learn from four success stories – from the original version through the CTA transformation.
7 Essential Tips for Growing Your Nonprofit Meetup
You have an excellent idea for your nonprofit to help those in need. It’s a series of meetups to help your target audience in some way. You’ve worked endlessly on designing the schedule. You did your outreach. You’re all ready to go. But—on the day of the event, there are more empty chairs than occupied ones. What went wrong? The event is free, and it offers an excellent service. Is there a way to grow your audience to ensure seats won’t be empty again? Absolutely.
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