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Articles by Roger Rogerson
GOP Rep. Mike Garcia Secretly Sold Boeing Stock Ahead of Damning Report
The congressional stock trading scandal of 2020 claimed its share of political victims, but one member’s curiously well-timed trades that year flew under the radar—because he appears to have broken the law about disclosing them. In August 2020, Rep. Mike Garcia (R-CA) sold up to $50,000 in shares of aerospace giant Boeing, weeks before his committee released the damning results of its investigation into deadly crashes involving the company’s 737 Max airliner.
Happy Thanksgiving from the Search Engine Watch & ClickZ team - Search Engine Watch
To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine (you’ll be surprised at how often this happens; you won’t be surprised at their most popular search terms), a very happy thanksgiving from us all! We’ll publish a couple more things for Europe tomorrow morning if you do happen to swing by the site. We apologise in advance for the pyjamas and meat-sweats. In the meantime, have a safe and peaceful Thanksgiving.
Top three programmatic trends in 2017 - Search Engine Watch
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017.
Faceted navigation in ecommerce: How it helps customers and SEO
The ecommerce market is highly competitive, with thousands of small players striving to keep up with the giants like Amazon and eBay. Still, for both leaders and followers, the web store UX stays the factor that defines who wins customers’ hearts (and purses) and who is to leave the stage. UX stays a top priority in ecommerce as the majority of shoppers prefer convenience to a nifty look. According to Shopify, 80 percent of users admit that a poor search experience can make them leave a web store.
Google RankBrain: Clearing up the myths and misconceptions - Search Engine Watch
It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been little in the way of details coming from G about what it is or how it works. The result is that numerous SEOs have stepped up to fill that void with their own speculations and opinions, and in doing that, have caused all sorts of confusion. This is my attempt to correct and clean up some of that mess.
How brands are using data visualisation in social campaigns
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In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side. Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing? My conclusion was that it is, and is likely to remain so in the near future, though in a slightly different way. My view is that we will be seeing a lot more of data’s creative side.
By Andreas Krasser, Christopher Ratcliff Verified, Rebecca Sentance Verified, Graham Charlton, Roger Rogerson
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Search Engine Watch
Verified
Why your audiences are so important
No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have more than one audience! And it’s true – almost every single one of you has more than one audience.
The hidden social media dangers for all businesses
Everyone is telling you to use social media – but who’s telling you to be careful? Despite what some may suggest, social media is not all that new. As far as I’m concerned, it’s old – very old. News groups, email boards, forums, shout-out and guest boxes, rating, review and comment systems etc. You can see where today’s social media originates from.
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