When it comes to malware, we live in scary times. Each day brings another tale of hackers breaching networks loaded with private customer data. The public has become so desensitized that it shrugs at the news of ten million records stolen or a company’s private emails being leaked onto the internet. As security professionals, we can’t live -- 24/7 -- in fear of an unseen enemy. What we can do, is secure our stronghold. Early detection can stop a malware attack before headline-worthy damage occurs.
As a consultant, one the security biggest problems I see is perception: The threats companies think they face are often vastly different than the threats that pose the greatest risk. For example, they hire me to deploy state-of-the-art public key infrastructure (PKI) or an enterprise-wide intrusion detection system when really what they need is better patching. The fact is most companies face the same threats -- and should be doing their utmost to counteract those risks.
Since the beginning of distributed personal computer networks, one of the toughest computer security nuts to crack has been to provide a seamless, single sign-on (SSO) access experience among multiple computers, each of which require unrelated logon accounts to access their services and content. Although still not fully realized across the entire Internet, myriad, completely unrelated websites can now be accessed using a single physical sign-on.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".